TikTok Shop Content Strategist

ABOUT SPOTLIGHT MEDIA

Spotlight Media is a leading TikTok Shop Partner agency, scaling some of the most recognizable brands in the new age of social commerce. Unlike traditional agencies, we don’t believe in cookie-cutter playbooks - every strategy we craft is custom-built to unlock our clients’ full potential on TikTok Shop. As a TikTok Shop–only agency, our entire focus, from the initiatives we pursue to the talent we hire, is singularly dedicated to driving growth on the platform. We’ve guided brands through the full funnel - from launch to scaling into the millions in GMV and we’re just getting started. We believe the future of e-commerce is social. That’s why we’re building a team of high-agency individuals who thrive on ownership, autonomy, and speed. Spotlight is not just a place to execute campaigns - it’s a blank canvas where ambitious people can pioneer new initiatives, scale new business verticals, and design the next wave of commerce. We’ve partnered with our own employees on new ventures, and we’re proud of our ethos of taking bold bets and doing the kind of work others only talk about. Join us, and you’ll have the trust, resources, and runway to redefine what’s possible for the world’s leading brands.

THE ROLE

Spotlight Media is looking for a TikTok Shop Content Strategist who understands that great TikTok content starts with great insight. This is not a traditional social media manager role, and it is not simply a position focused on writing captions or managing a content calendar. You will be responsible for understanding what makes a product compelling, who the consumer is, what is happening culturally and creatively on TikTok, and how those elements can come together to create content that drives attention, engagement, and ultimately sales. You will work across multiple brands and product categories, developing creative strategies and concepts that can be translated into short-form TikTok Shop content. The ideal candidate is naturally curious, highly creative, commercially minded, and deeply immersed in TikTok culture. You should be the type of person who sees a TikTok trend and immediately starts thinking about how it could be adapted for a specific brand or product. You will help turn insights into creative concepts, testing strategies, creative briefs, hooks, storylines, and content frameworks that creators and production teams can execute.

KEY RESPONSIBILITIES

CREATIVE STRATEGY

Develop creative strategies for TikTok Shop brands based on the product, target consumer, competitive landscape, and current TikTok environment. Deeply understand our clients' products, their differentiators, their customers, and the problems their products solve. Identify the intersection between brand positioning, consumer psychology, TikTok culture, and commerce. Develop creative concepts designed specifically for short-form TikTok content. Translate business objectives and product benefits into compelling content ideas. Identify opportunities to make products culturally relevant and native to TikTok. Develop creative frameworks that can be adapted and scaled across multiple pieces of content. Continuously research TikTok trends, formats, creators, sounds, hooks, storytelling styles, memes, and emerging content patterns. Understand broader U.S. consumer trends and cultural conversations and identify how they may create opportunities for our clients.

CREATIVE TESTING

Develop creative testing strategies to determine what concepts, hooks, messages, formats, and angles resonate with consumers. Create multiple creative variations around a single product or consumer insight. Develop hypotheses around why certain creative concepts should perform. Analyze creative performance and use the results to inform future concepts. Identify winning creative patterns and determine how they can be iterated, scaled, or repurposed. Help establish repeatable creative testing frameworks across client accounts. Balance creative originality with performance and commercial objectives.

CREATIVE BRIEFS

Develop clear, actionable creative briefs for creators, editors, production teams, and other creative partners. Translate strategic insights into specific creative direction. Provide creators with strong hooks, concepts, talking points, story structures, CTAs, product angles, and executional guidance. Ensure creative briefs give creators enough direction to execute successfully without making the content feel overly scripted or inauthentic. Continuously improve the quality and effectiveness of Spotlight's creative briefing process.

CONCEPT DEVELOPMENT

Generate a high volume of original, strategically relevant content concepts. Develop concepts that can be translated into compelling short-form videos. Think beyond traditional product demonstrations and develop entertaining, educational, emotional, relatable, surprising, or culturally relevant concepts. Create strong opening hooks designed to capture attention in the first few seconds. Develop different creative angles for different consumer personas and purchase motivations. Identify ways to communicate product benefits without making content feel like a traditional advertisement. Develop concepts specifically designed to drive TikTok Shop actions such as product discovery, engagement, clicks, and purchases.

TREND & CULTURAL INTELLIGENCE

Stay deeply immersed in TikTok and understand what is currently working on the platform. Monitor emerging trends before they become oversaturated. Identify trends that are appropriate for specific brands and products rather than blindly chasing viral formats. Understand U.S. consumer culture, behaviors, conversations, and emerging interests. Identify cultural moments and trends that can be leveraged for timely content. Maintain a strong understanding of TikTok-native storytelling and what makes content feel authentic to the platform. Regularly bring new creative inspiration and ideas to the team.

CLIENT & INTERNAL COLLABORATION

Partner closely with Account Managers, Creator Managers, clients, and creators to develop effective content strategies. Participate in client strategy discussions and contribute creative recommendations. Help educate internal teams on emerging TikTok trends and creative opportunities. Communicate creative ideas clearly and persuasively. Take feedback and iterate quickly without losing the strategic intent behind the concept. Work across multiple brands and categories while maintaining a deep understanding of each client's unique positioning and audience.

WHAT WE'RE LOOKING FOR

REQUIRED QUALIFICATIONS

3+ years of experience in content strategy, creative strategy, social media, advertising, brand marketing, or a related field. Strong understanding of TikTok and short-form video content. Demonstrated ability to develop original creative concepts for social media. Strong understanding of what makes content engaging in the first few seconds. Excellent written and verbal communication skills. Strong understanding of consumer behavior and how consumers make purchasing decisions. Ability to understand a product quickly and identify compelling consumer-facing benefits and angles. Ability to turn strategic insights into actionable creative concepts and briefs. Strong research skills and an ability to identify meaningful trends rather than simply copying what is popular. Highly organized and able to manage multiple brands and creative initiatives simultaneously. Comfortable working in a fast-paced, high-accountability environment.

PREFERRED QUALIFICATIONS

Direct experience creating or strategizing TikTok content. Experience with TikTok Shop, e-commerce, DTC, affiliate marketing, or social commerce. Experience working with creators or i #J-18808-Ljbffr Openkrill