Sales Manager

Job Description

Job Description

Langley Roofing, part of the Alloy Roofing family, is a leading residential roofing contractor serving homeowners across our local market. We are seeking a driven, experienced Sales Manager to lead, develop, and hold accountable a high-performing team of Outside Sales Representatives and Canvassers at the branch level.

 

The Sales Manager is a player-coach role. You will carry a personal production target while simultaneously building the capability and output of your sales team through daily coaching, ride-alongs, pipeline oversight, and structured performance management. You are responsible for hitting the branch's revenue targets, maintaining a healthy lead-to-close ratio, and ensuring that every rep on your team is developing the skills and habits needed to succeed in residential roofing sales.

 

The Sales Manager works closely with the General Manager, Production Coordinator, and Customer Service team to ensure that what is sold can be delivered — and that customers are set up for a seamless experience from signed contract through completed installation. This role is a key member of branch leadership and is expected to model the culture, standards, and professionalism of the Alloy Roofing brand on every customer interaction.

Key Responsibilities

Sales Leadership & Team Management

• Lead, manage, and develop a team of Outside Sales Representatives and Canvassers; set clear expectations, hold team members accountable to individual targets, and conduct regular performance reviews

• Conduct daily and weekly sales meetings to review pipeline status, reinforce processes, address objections, and recognize top performers

• Perform structured ride-alongs and field coaching sessions with each rep on a recurring basis; provide specific, actionable feedback tied to observable behaviors

• Partner with the General Manager and HR to recruit, interview, and onboard new sales team members in accordance with company hiring standards

• Identify performance gaps early; develop and execute improvement plans in coordination with the General Manager and HR before issues escalate

• Foster a team culture of accountability, competitiveness, continuous improvement, and customer-first professionalism

 

Personal Production

• Maintain an active personal pipeline and carry an individual sales target as set by the General Manager; lead by example in the field

• Run inspections, present proposals, and close contracts with homeowners, demonstrating the sales process you expect your team to follow

• Manage your own book of business alongside team leadership responsibilities, prioritizing high-value opportunities and referral relationships

• Represent Alloy Roofing in the community through networking, referral development, and professional engagement with insurance adjusters, real estate professionals, and other industry contacts

 

Pipeline Management & Forecasting

• Own the branch sales pipeline in CRM; ensure all leads, appointments, proposals, and contracts are accurately entered, staged, and maintained by every member of the team

• Review pipeline data daily; identify stalled deals, aging leads, and follow-up gaps and drive resolution with the responsible rep

• Prepare and present a weekly sales forecast and pipeline summary to the General Manager, including projected revenue, close rate, and key opportunities

• Track and report on lead source performance, canvassing productivity, conversion rates by rep, and overall pipeline health; use data to inform coaching priorities and resource allocation

• Coordinate with the Production Coordinator and General Manager to align the sales pipeline with production capacity; avoid overselling into constrained scheduling windows

 

Insurance & Claims Expertise

• Serve as the branch's subject matter expert on the residential insurance claims process; guide customers and reps through claim filing, adjuster meetings, scope of loss documentation, and supplement negotiations

• Attend adjuster meetings with reps as needed to support complex or high-value claims; model the adjuster engagement process for your team

• Ensure reps are trained and proficient in insurance sales methodology, Xactimate scope interpretation, and supplement best practices

• Stay current on carrier trends, policy changes, and adjuster practices in the local market; communicate relevant changes to the team and General Manager

 

Customer Experience & Contract Integrity

• Ensure every customer interaction — from initial knock to signed contract — reflects the professionalism, transparency, and homeowner-first approach that defines the Alloy Roofing brand

• Review contracts and proposals for accuracy prior to submission; ensure scope, pricing, materials, and terms are complete and consistent with company standards

• Address customer escalations involving the sales process promptly and professionally; take ownership of resolution and communicate outcomes to the General Manager

• Maintain a personal and team net promoter score consistent with branch targets; solicit reviews and referrals systematically

 

Training & Development

• Own the onboarding and field training experience for all new Outside Sales Representatives; ensure new hires are productive and pipeline-ready within 30 days

• Maintain proficiency in and actively train the team on the full Alloy sales process, objection handling, product knowledge, insurance claims workflows, and CRM usage

• Identify and communicate training and development needs to the General Manager and HR; support the rollout of company-wide sales training initiatives

• Develop internal sales talent for advancement into senior rep, team lead, or future Sales Manager roles within the Alloy platform

Qualifications

Required

• High school diploma or GED equivalent required; bachelor's degree in business, marketing, or a related field preferred

• Minimum 3–5 years of outside sales experience, with at least 1–2 years in a sales leadership, team lead, or player-coach capacity

• Demonstrated track record of personal sales production and team quota attainment in a residential services, construction, or roofing environment

• Experience with the residential insurance claims process, including working with homeowners and insurance adjusters on storm damage claims

• Valid driver's license and reliable personal transportation; ability to travel within the branch's service territory daily

• Proficient in CRM or field service management platforms; ability to hold a team accountable to data entry and pipeline discipline

• Strong coaching, communication, and interpersonal skills; ability to motivate and develop team members with varying experience levels

 

Preferred

• Prior roofing or exterior home improvement sales management experience strongly preferred

• Familiarity with Xactimate, Symbility, or insurance scope of loss documentation

• Experience with ServiceTitan/SaleForce, JobNimbus, AccuLynx, or similar platforms

• Established relationships with local insurance adjusters, real estate agents, or property managers in the branch's service area

• Bilingual proficiency in English and Spanish a plus in markets with significant Spanish-speaking customer populations

Physical Requirements

This is a hybrid field and office role. Candidates must be able to perform the following essential physical functions, with or without reasonable accommodation:

 

• Drive extensively throughout the branch's service territory on a daily basis to conduct ride-alongs, attend adjuster meetings, run inspections, and visit job sites

• Walk residential rooftops and navigate ladder access to perform or observe roof inspections; comfort working at heights is required

• Stand and walk for extended periods while conducting field coaching sessions, neighborhood canvassing observations, and job site visits

• Navigate varied terrain including lawns, driveways, uneven ground, and active job sites in all weather conditions consistent with local seasonal conditions

• Sit for periods of time during office-based work, team meetings, pipeline reviews, and administrative tasks

• Operate a computer, keyboard, and smartphone to manage pipeline data, communications, and reporting throughout the workday

• Occasionally lift, carry, or transport sales materials, product samples, or collateral weighing up to 30 lbs

 

Alloy Roofing is committed to providing reasonable accommodations to qualified individuals with disabilities. Applicants requiring accommodation should notify Human Resources during the application or interview process.

Compensation

The Sales Manager position is compensated on a base salary plus performance-based commission and bonus structure. Total compensation is commensurate with experience and market and will be discussed in detail during the interview process. Components include:

 

• Competitive base salary

• Commission on personal production per the branch Sales Manager compensation agreement

• Team performance bonus based on branch revenue attainment against target, paid per the terms of the executed Sales Manager Bonus Agreement

• Mileage reimbursement per company policy for use of personal vehicle in the field

• This is an exempt, salaried position; overtime is not applicable

 

Schedule

• Full-time; schedule reflects the demands of a field sales leadership role and will include weekday and Saturday availability

• Peak storm season and high-volume periods require flexibility in hours and availability

• This role is primarily field-based with regular time in the branch office; remote work is not available

Benefits

• Medical, dental, and vision insurance — eligibility begins the first of the month following 60 days of employment

• 401(k) retirement plan with company contributions — eligibility per plan terms

• Paid time off accrued per company policy

• Structured onboarding including Alloy Roofing sales methodology training, CRM certification, and insurance claims process training

• Career path into General Manager or Division-level leadership roles as the Alloy Roofing platform continues to grow

Equal Opportunity Statement

Langley Roofing, part of the Alloy Roofing family, is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law.

 

This job description is intended to describe the general nature and level of work performed. It is not intended to be an exhaustive list of all responsibilities, duties, or qualifications associated with the role. Alloy Roofing reserves the right to modify this job description at any time.