Associate Director, Tax Marketing

Marketing, Brand & Communications Team Opportunity

If you're a marketer, creative, communicator, storyteller, or strategist, our unique blend of talented pros needs one more ingredient: you. Deloitte's full-service Marketing, Brand & Communications organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class creativity and business knowledge, insightful strategic thinking, and Deloitte's powerful brand equity to create undeniable impact. If you find opportunity where others don't, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we'll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic. In this role, you'll play a central role in Tax's events strategy, from conferences to client experiences, creating moments that deepen client relationships and position our leaders as trusted voices in the market. Every day you'll have the opportunity to use your skills to bring big ideas to life. We celebrate inquisitive team players who can regularly anticipate, adjust, and act in a rapidly changing market and marketing landscapeand find new opportunities within it.

Responsibilities:

• Event Strategy & Portfolio Leadership
• Develop the marketing strategy for Tax's client event portfolio, including proprietary events, hosted experiences, thought leadership forums, and third-party conferences and sponsorships, and drive prioritization against business goals
• Own the overarching messaging framework for Tax events, developing positioning, audience strategy, and ROI approach that tie each event to key business issues and client needs
• Lead market analysis (competitive, trends, and white space) across the event landscape and make recommendations to business stakeholders on where Tax should show up and how
• Own the integrated channel strategy that surrounds events (pre-event, onsite, and post-event) to drive pipeline and growth for the business
• Client Experience & Activation
• Oversee the development and execution of event, hospitality, and client experience plans, ensuring exceptional standards and alignment with Tax's business and client relationship goals
• Review and approve activation plans, including creative, copy, and onsite assets, ensuring consistent messaging across all channels
• Partner with Tax leadership as a strategic advisor, driving an agenda that aligns our offerings to key business issues and client needs by shaping client engagement, market opportunities, audience strategy, and event content and speakers. Collaborate with Public Relations to build a media strategy for events that amplifies Tax leadership with trade and tier one outlets, using conferences as a key opportunity to develop content for future use.
• Operations, Measurement & Reporting
• Manage overall operations of the event portfolio, including planning, activity prioritization, vendor and agency management, and budgeting
• Partner with Risk, Legal, and Independence teams to ensure events and activations meet firm and regulatory requirements
• Implement and optimize workflows and tracking systems that support team collaboration, creative approvals, and asset management, with clear status on priorities, deadlines, and deliverables
• Oversee work with internal and external agency partners and media teams to develop and measure integrated paid, owned, earned, and property marketing plans
• Develop and deliver regular reporting on attendance, engagement, pipeline impact, success stories, and ROI to Tax leadership, business leadership, and marketing excellence leadership
• Drive adoption of AI, automation, data, and emerging marketing technologies to improve audience targeting, personalization, content development, event operations, measurement, and team productivity.
• Collaboration & Team Leadership
• Collaborate with marketers aligned to offerings, sectors, and geographies to integrate content and event strategies, delivering One Deloitte to our clients
• Align with campaign marketers on the on-time, on-budget delivery of events and event-driven campaigns
• Lead and mentor team members, providing guidance and feedback to support their growth, and coach others on their career development aspirations
• Represent the team at key firmwide meetings, planning sessions, and external partner meetings

Successful Candidate Will Possess:

• A demonstrated leader who can generate their own ideas and experiences and inspire their teams to do the same
• Executive presence, a professional client service manner, and a demonstrated ability to take initiative and interact with all levels of management, including senior partners and C-suite clients
• Strategic and creative thinking, with meticulous attention to detail and quality of work product
• Ability to plan and manage budgets to ensure proper prioritization and utilization of resources
• Ability to manage and prioritize multiple complex workstreams and fixed deadlines in a fast-paced, ambiguous environment
• Strong relationship-building skills with internal stakeholders, agencies, and external partners
• Ability to lead junior team members, provide guidance and feedback, coach others on their career development aspirations, and help coachees expand their networks and broaden their understanding of the firm

Required Qualifications:

• 12+ years of experience in marketing, with a focus on business-to-business strategic marketing and event or sponsorship marketing
• Bachelor's degree in marketing or related discipline
• Demonstrated experience leading large-scale client events, hospitality, or experiential programs, from strategy through execution and measurement
• Experience with event property reviews and approvals, and with negotiating and managing sponsorship or event partner agreements
• Experience managing event budgets, agencies, and vendors
• Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm
• Strong digital and marketing technology fluency, including Microsoft Office, generative AI and automation tools, CRM and marketing automation platforms, event technologies, and data and analytics solutions, with demonstrated ability to apply technology to improve marketing effectiveness and efficiency.
• Limited immigration sponsorship may be available
• Ability to travel 0-25%, on average, based on the work you do and the clients and industries/sectors you serve

Preferred Qualifications:

• Experience marketing tax, legal, financial, or other professional services to senior-level B2B audiences
• Sponsorship experience within B2B sponsorships
• Understanding of Agile methodology and experience in Workfront
• Experience with event technology and measurement tools (registration, CRM integration, attendee analytics)

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $118,700 to $218,600. You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Deloitte is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to participate in the recruiting process, please direct your inquiries to the Global Call Center (GCC) at View email address on click.appcast.io.