MarTech Strategist

Evaluate emerging MarTech tools, platforms, and architectures to support agentic 1:1 personalization Collaborate with Data Science and Engineering to integrate AI/ML models into real-time marketing decisioning Develop a scalable MarTech engineering roadmap aligned with business strategy Design, build, and enable real-time marketing use cases, customer journeys, and behavioral triggers using Adobe Experience Platform,

RTCDP

, AJO, or similar tools Define and maintain schemas, identity namespaces, and profile merge policies Monitor dataflow health, ingestion patterns, and technical latency; resolve bottlenecks Lead technical execution pods through Agile delivery cycles Translate strategic goals into technical requirements and backlog items Create visual technical narratives and executive-level presentations Define and track technical and business KPIs Establish best practices for data governance, sandboxing, and platform lifecycle management Requirements Bachelor's degree or four or more years of work experience Six or more years of relevant experience Six or more years of MarTech Architecture and Evaluation Experience Experience evaluating technology platforms, analyzing technical debt, and designing scalable real-time marketing architectures Experience integrating modern AI, machine learning, and agentic automation into omnichannel customer experiences Three or more years of hands-on experience building customer journeys, configuring schemas, managing identity resolution, and activating real-time profiles in Adobe AEP, RTCDP, AJO, or modern real-time marketing tools Experience translating complex technical architecture into visually engaging presentations for leadership and cross-functional stakeholders Experience guiding technical pods or cross-functional delivery teams through Agile delivery cycles Six or more years of hands-on engineering experience with AEP/RTCDP Everyday working knowledge of XDM schemas, Identity Service, Profile Service, and Destination connectors Experience with digital analytics, latency optimization, and measuring ROI of real-time marketing activations Experience maintaining stability and performance of large-scale enterprise data platforms Experience leading cross-functional teams on complex, data-driven technology projects Experience in a CoE model setting standards for others Background in large-scale data migrations or platform transformation Core Competencies Demonstrates expertise in MarTech architecture, integrating AI/ML models, and developing scalable marketing solutions. Proficient in managing customer journeys and data governance while leading cross-functional teams through Agile methodologies. Highest-signal resume keywords MarTech Architecture Experience AI/ML Integration Adobe Experience Platform (AEP) Agile Delivery Leadership Data Governance Best Practices ATS Optimization Keywords Hard Skills MarTech Evaluation Real-Time Marketing Architecture Design Schema Configuration Identity Resolution Management Digital Analytics Latency Optimization Technical KPI Tracking Dataflow MonitoringCustomer Journey Building Technical Debt Analysis Soft Skills Collaboration Presentation Skills Strategic Translation Leadership Cross-Functional Team Guidance Industry Keywords MarTech Agentic Automation Omnichannel Customer Experience Data Governance Platform Lifecycle Management Tools & Technologies Adobe Experience Platform RTCDP AJO XDM Schemas Identity Service Profile Service Destination Connectors #J-18808-Ljbffr Jobtailor