Junior Planner

Junior Planner

gyro is the Global Ideas Shop. We are 600 creative minds strong, united by a single mission: to produce ideas that are humanly relevant. We bring together a myriad of talents, including visionaries, artists, strategists and experts across a range of disciplines, to fulfil this mission for our clients. We are bound by our core beliefs in open thinking, the desire to embrace change and the belief that great ideas can come from anyone and anywhere. We call this unconventional culture UNO. It celebrates inspiration, collaboration and mutual respect and it is what defines us. As a vital part of gyro, you'll be comfortable building the kind of closeness with others that means you know the punch lines to each other's jokes, what everyone's favourite pizza is and quite possibly share the stories that you shouldn't. You will smile, even when it's tough because you know you are not alone. We talk to each other, we work together and we share all the challenges and triumphs a creative life brings. This is UNO. If you choose to join us, this is what you will do while you are here. Supporting the Strategy & Planning team across all on-going client work and new business development. Support strategic initiatives through intelligence gathering, research design-analysis and strategic support materials (e.g. research findings, briefing materials). We're looking for an independent thinker with a creative edge, who is curious and passionate about people, brands, marketing, social and digital. The Junior Strategist must be a natural collaborator across the Strategy team, and other disciplines, including Account, Creative and Project Management.

Responsibilities Include:

• Develop visually beautiful presentations that bring strategic recommendations to life
• Work across multiple brands and new business opportunities
• Conduct research to help understand category, brands, target, etc. and proactively share with department and agency
• Build a comprehensive understanding and successful application of secondary research tools
• Analyze data (either quantitative or qualitative) into valuable intelligence
• Work with other Strategy team members to help manage, collaborate and develop trend reports, competitive assessments, audience personas, buyer journeys, creative briefs, workshops, research and related strategic outputs for clients and new business
• Work with cross-disciplinary team to propose ideas and solutions that are rooted in audience behavior, needs and desires to address client brand and business challenges
• Monitor ongoing advertising, marketing and digital-specific innovations to keep team inspired and informed
• Able to interact with and present to clients professionally

Communication Skills:

• Story-telling ability and/or aptitude to ask good questions, explain things clearly and succinctly, boil down relevant insights
• Good eye for detail and strong presentation design aesthetic
• Strong grammar skills, coherent and clear written and verbal presentation ability

Attributes for Success:

• Self-starter goes above and beyond on tasks
• Seeks out opportunity and challenges
• Good at juggling many tasks
• Works well with others, a team player; but can also thrive in isolation (strategy can be a lonely place at times)
• Able to thrive in a "non-traditional," entrepreneurial environment

Qualifications:

• Bachelor's degree in Business, Marketing, Communications, Advertising, Anthropology, Design, Cultural Studies, the Arts, or anything with a hint of creativity
• 1-3 years experience in advertising, marketing, or like minded-industry or from a planning Masters programs (Miami Ad School, VCU)
• Research experience. Some quantitative experience and/or openness to learning (not afraid of numbers and rigor) and qualitative experience (focus groups, in-depth interviews, ethnographic research any type of interviewing skills).
• The ability to ask the right progressive questions to mine and synthesize primary and secondary key research insights.
• Effective visual presentation and design skills including use of video. Expert in PowerPoint, proficiency or willingness to learn Photoshop/Adobe CS.
• Innate curiosity and aptitude to learn about marketing, brands, advertising, communications, culture, the psychology of decision making and people a burning desire to dig into what makes them tick
• Creative and/or an appreciation for creativity, desire to be part of a creative environment and is excited about the creative process

What you will get from us in return is: Experience working in a culture of inspiration, education, collaboration and celebration an environment where you will grow as an individual within the advertising and marketing communications profession. The opportunity for advancement in the strategy and account planning discipline, or in other agency disciplines that may peak your interest along the way. And of course, the bragging rights that come with working for the B2B Agency of the Year.

A highly collaborative environment that pushes you to think beyond your boundaries

A diverse workload, keeping you continually stimulated

An open forum for expression of ideas

A fully-integrated agency of writers, designers, developers, social media marketers and others who will work with you to amplify and execute your content

Diverse opportunities to expand your writing and creative storytelling skills