Senior Brand Manager

Our client is seeking a Senior Manager of Brand To lead integrated brand initiatives across experiential marketing, PR, influencer partnerships, and social media. This role will play a key part in shaping external brand presence through culturally relevant campaigns, partnerships, and consumer engagement strategies, working closely with cross-functional teams across creative, ecommerce, and retail.

This is a hands-on activation leadership role for someone who thrives at the intersection of culture, storytelling, and execution, and who can help elevate a growing consumer brand’s market presence.

Key Responsibilities

• Lead integrated brand activations across PR, influencer, social, and experiential marketing

• Own execution of major campaigns, retail moments, and experiential activations

• Develop and manage influencer and creator partnerships, including seeding and amplification programs

• Partner with PR agencies to drive earned media, brand visibility, and cultural relevance

• Oversee social content direction to support engagement, consistency, and brand storytelling

• Identify cultural trends and timely opportunities to keep brand messaging relevant and engaging

• Collaborate cross-functionally with Creative, Ecommerce, and Retail teams to execute campaigns

• Develop activation toolkits to support product launches and brand initiatives

• Track and report on campaign performance across engagement, reach, media impact, and traffic

• Manage external partners including agencies, creators, vendors, and production teams

• Provide leadership across activation initiatives while working closely with internal stakeholders

Qualifications

• 7–10 years of experience in brand activation, integrated marketing, or experiential marketing

• Strong track record delivering campaigns across PR, influencer, social, and experiential channels

• Deep understanding of cultural marketing, storytelling, and consumer engagement

• Experience managing agencies, creators, and external partners

• Strong ability to balance strategy with hands-on execution

• Collaborative leadership style with cross-functional experience

• Data-driven mindset with comfort tracking and interpreting campaign performance

• Ability to operate in fast-paced, evolving environments

Why This Role

This is a high-visibility opportunity to lead brand activation strategy and execution for a growing consumer brand focused on building cultural relevance, community engagement, and strong market presence. The role offers meaningful ownership and cross-functional influence across marketing, creative, and commercial teams.