Regional Marketing Manager

Overview

We are seeking a Field Marketing Manager to support the execution and optimization of local marketing efforts across our OB/GYN and specialty practices within the


TWH network. This role is also responsible for supporting the integration of new practices into the marketing ecosystem, ensuring practice teams and operators fully utilize enterprise marketing capabilities to drive growth.

This role partners closely with Operations and practice teams to drive patient acquisition, improve retention, and enhance local market performance.

Field marketers act as data-informed marketing partners to the business, helping practices understand performance drivers and identify opportunities across the patient journey. This includes conducting root cause analyses of volume trends, conversion rates, booking funnels, and retention metrics. Using structured frameworks (e.g., logic trees), the Field Marketing Manager identifies inefficiencies and opportunities to focus operators and practice teams.

This role is critical in ensuring alignment between marketing strategy and practice operations, as well as supporting the effective rollout of growth initiatives. The Field Marketing Manager collaborates closely with Marketing, Operations, Practice Leadership, and Data and Analytics teams.

Responsibilities

• Execute practice marketing strategies aligned with enterprise strategy to drive patient acquisition and retention
• Partner with practice teams to activate and optimize marketing programs at the local level
• Analyze performance data including patient volume, booking conversion, and retention trends
• Conduct root cause analysis using structured frameworks (e.g., funnel analysis, logic trees) to identify performance gaps
• Translate data insights into clear, actionable recommendations for practice teams and operators
• Support onboarding of new and De Novo practices into TWH marketing tools, systems, and processes
• Identify inefficiencies and opportunities to improve marketing effectiveness and operational alignment
• Partner with Business Intelligence and Marketing teams to ensure accurate reporting and insight generation
• Support rollout of growth initiatives such as new provider ramping, service line expansion, and facility expansion, ensuring alignment, communication, and adoption at the practice level
• Build strong relationships with practice managers and staff to drive engagement and execution

Qualifications

• 3+ years of experience in marketing, field marketing, growth, customer insights, analytics, or a related role
• Experience working with data, including analyzing trends and identifying opportunities for improvement
• Familiarity with marketing funnels, conversion metrics, and customer/patient lifecycle concepts
• Strong problem-solving skills with the ability to apply structured thinking (e.g., root cause analysis)
• Ability to translate data into actionable insights and communicate recommendations clearly
• Experience collaborating across functions to drive execution and deliver results
• Highly organized with the ability to manage multiple priorities across practices or markets
• Strong interpersonal skills with the ability to build relationships and influence at the local level
• Comfortable working in a fast-paced, evolving environment

More About TWH:

Together Women's Health (TWH) was created to be a leading network of integrated women's healthcare providers. Our business solutions combine good medicine and a strong infrastructure to continuously improve care across Ob-Gyn and other women's health centered practices. In partnering with physician groups, TWH manages support services that foster growth for private practices and nourish their ability to provide the best total care to their patients. Recognizing a commonality among clinicians in the evolving women's health sector, where a lack of scale affects their ability to provide more robust care and diverse services, was the motivation for their connected care model. Together Women's Health was founded in 2020 as a platform for elevating private obstetrics and gynecology practices to their full potential. Our objective is to empower physicians so that they can better serve their patients. We invest heavily in building and maintaining a culture to be the employer of choice, cultivating a community of providers and resources, which in turn enriches patient experience and strengthens doctor-patient relationships. With the combined leadership of expert physicians, experienced Board of Directors, and strategic financial partner, Shore Capital Partners, TWH puts our medical affiliates at the forefront of innovation in women's health.

OUR MISSION

To improve the lives of our healthcare partners and their patients.

OUR VALUES

Trust - We operate with integrity each day by doing the next right thing - for the patient and the business.

Respect - It's not what you say, it's how you make them feel. We listen and always care.

Collaboration - We are one team with a shared vision of success. No one of us is as effective as all of us.

Inspired - We bring enthusiasm and passion to the workplace. We believe we can achieve anything.

Accountability - We are responsive and keep our promises to our patients, our partners, and one another.

Excellence - We are committed to exceeding expectations and advancing the patient experience in all that we do.