Demand Generation Specialist

Demand Generation Specialist

Join Our Dynamic Team! We are seeking a Demand Generation Specialist to join our team at our La Vergne, Tennessee location. This is a fantastic opportunity for a results-driven professional who thrives on solving business challenges, identifying opportunities, and building strategic partnerships. Reporting to Go To Market Director, this role will be responsible for creating and executing marketing strategies that drive awareness, interest, and qualified leads for a business. They collaborate with sales and marketing teams to develop campaigns across multiple channels, analyze performance metrics, and optimize lead generation efforts to support revenue growth. By leveraging data-driven insights, customer engagement tactics, and marketing automation tools, they help build a strong sales pipeline and enhance the overall customer journey. This is more than a job - it's a chance to develop your career with a global organization that values innovation, collaboration, and results. We are in an exciting period of growth, and the successful candidate will play an essential role partnering with our Commercial and Marketing team to drive strategic initiatives, support business growth, strengthen customer engagement, and identify new market opportunities to influence outcomes.

Key Accountabilities:

• Execute demand generation campaigns for Cloud Migration, Rack Renew, and Colo services aligned with marketing and commercial priorities.
• Support campaign planning and execution across digital, email, content, social media, events, webinars, paid media, partnerships, and ABM initiatives.
• Partner with Commercial and Sales teams to drive account engagement, lead follow-up, and opportunity-specific marketing activities.
• Develop campaign content, sales enablement materials, presentations, case studies, webinars, and customer-facing assets.
• Collaborate with internal teams and vendors to ensure timely, accurate, and brand-compliant campaign delivery.
• Support lead management, account targeting, campaign attribution, and sales presentations.
• Analyze campaign performance and market insights to optimize targeting, messaging, and results.
• Track and report key metrics including lead generation, engagement, conversions, pipeline impact, and ROI.
• Ensure alignment with corporate marketing standards, communications, and governance requirements.
• Perform other duties as assigned.

Key Performance Indicators (KPIs):

• Campaign & Demand Generation: Qualified lead generation, target account engagement, and lead-to-opportunity conversion.
• Performance of email, digital, webinar, event, and landing page campaigns.
• Campaign ROI and cost per qualified lead.
• Execution & Sales Support: Timely delivery of campaign assets and sales enablement materials.
• Effective lead handoff, follow-up, and sales support.
• Adoption of marketing content by Sales and Commercial teams.
• Accuracy and value of campaign reporting.
• Continuous Improvement: Data-driven recommendations to improve campaign performance and targeting.
• Consistent execution of marketing plans, priorities, and strategic objectives.

Experience/Qualification Required:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in demand generation, campaign management, digital marketing, or commercial marketing.
• Proven ability to develop and execute integrated marketing campaigns that drive pipeline growth and revenue.
• Experience partnering with Sales, Business Development, and cross-functional teams.
• Strong project management, organization, and stakeholder management skills.
• Proficiency with CRM, marketing automation, digital marketing, and reporting platforms.
• Excellent written and verbal communication skills, with experience creating customer- and sales-facing content.
• Preferred experience in technology, cloud, data center, IT infrastructure, lifecycle services, or related industries.
• Preferred knowledge of HubSpot, Salesforce, Microsoft Dynamics, LinkedIn Campaign Manager, Google Analytics, webinar platforms, and ABM tools.

Skills and Competencies:

• Demand Generation & Campaign Execution: Integrated campaign planning and execution.
• Lead generation, nurturing, and funnel optimization.
• Account-based marketing (ABM) and target account engagement.
• Content strategy and campaign asset development.
• Commercial Partnership: Strong collaboration and stakeholder management across Sales and Commercial teams.
• Ability to translate business priorities into effective marketing initiatives.
• Experience working cross-functionally with Marketing, Operations, Product, Finance, and external partners.
• Ability to influence, coordinate, and drive results across multiple stakeholder groups.
• Analytical & Organizational Skills: Campaign performance measurement, reporting, and optimization.
• Strong project management, organization, and prioritization skills.
• Effective written, verbal, and presentation communication skills.
• Ability to thrive in a fast-paced, global, matrixed environment.

With a promote-from-within philosophy and a variety of programs available to support continuous learning, Sims offers the opportunity for a rewarding career. We are committed to the ecologically sound and sustainable use of resources and strive to operate in a manner that minimizes waste and protects the environment. A career with SLS provides you with the opportunity to work with an organization whose goal is to be the world's safest and most responsible recycling company. Our people achieve this by creating a zero-harm workplace, being exemplary members of the communities in which we operate, and being responsible stewards of the environment. We also offer competitive pay and a range of attractive benefits. SLS is proud to be an equal opportunity employer. We value the diversity of all of our employees and are committed to creating an inclusive working environment where everyone can contribute, advance on merit, and realize their full potential. SLS does not discriminate with regard to race, sex, religion, color, national origin, citizenship status, disability, age, marital or familial status, sexual orientation, gender identity, gender expression, veteran status, housing status, source of income, or any other status protected by federal, state, or local laws. This applies to any employment decision, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Qualified applicants with a disability in need of a reasonable accommodation may request such without fear of reprisal or discrimination. To achieve our purpose to create a world without waste to preserve our planet, we are guided by our Principles of Purpose: Be Safe + Well, Band Together, Be Accountable + Transparent, Consistently Innovate, Inspire with Purpose, Celebrate + Have Fun.