Assistant Marketing Communications Manager
$115k - $155kChoate Hall & Stewart
Job Summary:
Reporting to the Senior Marketing Communications Manager, the Assistant Marketing Communications Manager develops and executes integrated communications that strengthen the Firm's brand, support business development priorities, and engage internal and external audiences. The Assistant Manager will produce high-quality content and campaigns across digital, social, print, and internal channels; maintain the Firm's website and marketing materials; and coordinate projects from concept through approval, distribution, measurement, and follow-up. The role works closely with lawyers, business development professionals, Firm departments, and outside vendors to deliver timely, accurate, distinctive, and brand-consistent communications.
Job Functions:
- Develop, write, edit, and proofread a broad range of external and internal communications, including client alerts, announcements, newsletters, practice and industry content, lawyer biographies, website copy, event communications, sponsorship materials, recruiting materials, and other communications.
- Translate complex legal, business, and organizational information into clear, concise, audience-appropriate communications while preserving accuracy and the intended message across a range of communication tools, including PowerPoint, Vuture, and other technologies and platforms.
- Maintain consistent brand voice, editorial standards, tone, style, and visual identity across communications channels and materials.
- Plan and execute integrated marketing and business development campaigns across email, website, social media, digital, print, and event channels, in coordination with the Senior Marketing Communications Manager and Business Development team.
- Assist in the management of the Firm's social media accounts, including content and creative assets, analytics results, and exploring opportunities to strengthen engagement and visibility.
- Use campaign, website, email, and social analytics to evaluate performance, identify trends, and recommend practical improvements.
- Manage day-to-day website content, including lawyer biographies, practice and industry pages, news, insights, events, and other Firm content; ensure information is current, accurate, accessible, and aligned with search and user-experience best practices.
- Work with the Business Development team to develop and continuously improve credentials materials, pitch content, practice descriptions, representative experience, and other collateral.
- Maintain brand assets, templates, image libraries, and editorial resources and promote consistent use across the Firm.
- Manage multiple communications projects and deadlines concurrently, establishing schedules, clarifying responsibilities, anticipating risks, and communicating status to stakeholders.
- Document and improve communications processes, templates, and quality-control procedures to increase consistency, efficiency, and effectiveness.
Essential Management Competencies:
- Exceptional writing, editing, proofreading, and storytelling skills, with strong command of grammar, style, and message development.
- Sound judgment and discretion when handling sensitive, confidential, or time-sensitive information.
- Strong client-service and interpersonal skills, including the ability to build productive working relationships with lawyers and business professionals.
- Excellent organization and project management skills, with the ability to prioritize competing demands and deliver accurate work under tight deadlines.
- Collaborative, proactive, curious, and solutions-oriented approach, with close attention to detail and a willingness to take ownership.
- Ability to interpret communications data and use insights to improve content, channels, and campaign performance.
Qualifications:
- Bachelor's degree in communications, marketing, journalism, public relations, English, or a related field required.
- Five or more years of progressively responsible marketing communications experience in a law firm or other professional-services environment preferred.
- Demonstrated experience developing content and managing integrated campaigns across website, email, social media, print, and internal communications channels.
- Experience with website content management systems, email marketing platforms, social media management, and analytics tools required; experience with WordPress, Vuture, Google Analytics 4, Adobe Creative Cloud, and CRM or experience-management platforms is preferred.
- Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint required.
- Ability to use Microsoft Copilot and other AI-enabled tools responsibly to support drafting, editing, research, and workflow efficiency while protecting confidentiality and validating all outputs for accuracy, quality, and brand alignment.
- Experience coordinating, awards and directories, design, or outside vendors is preferred.
- Law-firm or legal-industry experience is strongly preferred.
- Flexibility to work additional hours or attend occasional Firm events as business needs require.
Work Authorization:
- Applicants must be legally authorized to work in the United States without the need for sponsorship by the Firm (either now or in the future).
Compensation and Total Rewards Package:
Choate offers a comprehensive Total Rewards package to our business professional team members. The firm also offers comprehensive health and well-being benefits, personal and professional development, career growth opportunities and a collegial and supportive culture. The anticipated pay range for this role is listed below and represents our good faith and reasonable estimate of the salary range for this specific position at the time of posting. In addition, this role is eligible for a discretionary bonus based on performance. The actual offered rate for this position will be determined based on job-related, non-discriminatory factors, including but not limited to qualifications and experience, education, external market data and consideration of internal equity.
$115,000 - $155,000$60k - $75k
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