Coordinator, Growth Marketing

Growth Marketing Coordinator

Cavaliers Holdings LLC is obsessed with delivering epic experiences for our team members, our fans, our community and the world. Fueled by an unapologetically bold, inclusive and high-impact culture, we strive to recruit individuals who are enthusiastic and purposeful in carrying out our vision as transformative leaders in sports and entertainment. If you are ready to bring your best to the dynamic, high-performance environment of the Cavs, Cleveland WNBA, Monsters, Charge, RESN and Rocket Arena - where we come together to create moments that move, inspire, and uplift - then we want to hear from you.

The Cavaliers Operating Company, LLC is seeking a detail-oriented and creative Growth Marketing Coordinator to assist with the organization's Communications, Digital and Marketing Teams in the development and deployment of all email & SMS marketing campaigns (marketing and transactional). We are looking for a candidate with a desire to help grow into a business leader while optimizing the existing, successful email & SMS programs for the Cleveland Cavaliers (NBA), Cleveland Charge (NBA G-League team), Cleveland Monsters (AHL team), WNBA Cleveland team, and Rocket Arena. This candidate will have the opportunity to create and execute multiple new and exciting initiatives to grow our omni-channel marketing and automation program. Under the guidance of the department's team leader, the Growth Marketing Coordinator position is responsible for supporting the planning and execution of the organization's omni-channel marketing campaigns (marketing and transactional), management of email & SMS databases, creation of team-related newsletters, and analyzing campaign performance.

Essential Duties & Responsibilities:

• Assist with the organization's omni-channel marketing efforts by utilizing best practices, optimizing for conversion, engagement, and retention across email, SMS, and the organization's chat bot technology partner.

• Help maintain the email marketing calendar and manage email production for each of our organization's teams and arena.

• Coordinate creative assets with design team from all areas of the organization to ensure all email content is on brand, consistent in style, quality and voice while advising on best practices and template improvements.

• Lead QA process; be held accountable for the accuracy, timeliness, and consistency of all executed campaigns.

• Play a key role in the implementation and refinement of UTM tracking and other link tracking initiatives to monitor and report on sales performance, optimizing campaigns based on data insights and ensuring continuous improvement in sales strategy execution.

• Communicate monthly KPI reports to highlight performance trends and sales revenue generated from email and SMS marketing efforts.

• Ensure deliverables and email/SMS deployments stay on schedule.

• Assist with email and SMS signup acquisition and generation strategy.

• Analyze user feedback across email, SMS, and chatbot channels to help identify areas for improvement and implement necessary adjustments.

• Other duties as assigned.

Required Qualifications:

• Bachelor's degree in a related field
• 1-3 years' experience with email and online marketing preferred
• Project management skills to manage calendars and creative assets within a deadline-driven environment
• Desire to grow into a business leader while working well in a team environment
• Desire to seize opportunities and take initiative without needing to be told
• Working knowledge of HTML/CSS, preferably with experience specific to emails
• Knowledge of email best practices and CAN-SPAM compliance
• Experience-based knowledge of Adobe Web Premium programs such as Illustrator, Photoshop and Dreamweaver is preferred
• Familiarity with responsive email design a plus
• Attention to detail without compromising speed in execution
• Ability to communicate effectively with multiple audiences
• Excellent written communication skills with focus on ad copy
• Must be organized, highly motivated and team-oriented
• Maturity, professionalism, and a strong work ethic are essential
• Must be able to work flexible hours including weekends, evenings and game nights as assigned

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Actual compensation will depend on your experience, education /credentials, skills, and how they fit our organizational needs. Rock Entertainment Group offers a robust perks package with healthcare, dental, vision, retirement, and more!