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Director of Marketing Demand Generation

City Barbeque, LLC

Dublin, OH

Job Description

Job Description

REPORTS TO: The Director of Marketing – Demand Generation reports to the Chief Marketing Officer.

JOB OVERVIEW

The Director of Marketing – Demand Generation drives traffic, guest acquisition, and frequency by building and scaling an integrated, data-driven demand generation engine. This role connects brand, media, loyalty, content, and operations through a disciplined campaign system with measurable business outcomes.

RESPONSIBILITIES AND DUTIES

Integrated Campaign Planning

• Owns the marketing calendar, aligning promotions, media, menu, and key business moments

• Leads execution, ensuring campaigns drive awareness and traffic

• Translates business priorities into clear, executable campaign plans

• Ensures campaigns are fully integrated across paid, owned, digital, 3rd-party, and in-joint channels

• Manages agency partners to deliver performance, efficiency, and alignment

Campaign Orchestration & Execution Leadership

• Leads end-to-end campaign orchestration from brief to launch

• Integrates cross-functional inputs across:

  • Loyalty (audience, offer, timing)
  • Creative (brand and visual direction)
  • Content (digital messaging)
  • Operations (restaurant readiness)

• Ensures campaigns are delivered on time, fully integrated, and execution-ready

Performance Ownership & Optimization

• Owns performance across all demand-generating campaigns, including:

  • Traffic
  • Guest acquisition
  • Campaign ROI

• Monitors KPIs and optimizes channel mix, messaging, and investment to improve results

Local Demand Strategy

• Owns local demand generation strategy (Local Store Marketing)

• Builds systems and playbooks to scale national campaigns into local execution

• Partners with Operations to drive adoption across restaurants

Team Leadership & Execution Discipline

• Leads and develops a high-performing execution team

• Establishes structured workflows, timelines, and campaign processes

• Drives the transition from reactive coordination to a disciplined execution model

QUALIFICATIONS

• 5--8+ years in demand generation, CRM, or performance marketing

• Proven track record of driving measurable traffic, revenue, and ROI

• Experience with CDPs and marketing automation (Bikky strongly preferred)

• Strong analytical and strategic capabilities with a data-driven mindset

• Experience leading cross-functional teams and driving alignment

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Vacancy posted a month ago
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