Program Director

About the Role We are seeking a highly strategic and organized marketing specialist to be the operational engine and technical coordinator for the Shorts & GenAI marketing team. In this strategic hybrid role blending Marketing Operations, Analytics, and Program Management, you will oversee the setup, optimization, and measurement of global, regional, and local campaigns. Serving as the critical operational bridge between Global and Regional Product Marketing Managers (PMMs), Marketing Analytics, and internal Product Engineering teams, your primary mission is to translate marketing strategies into precise campaign builds and robust data‑tracking frameworks. You will own the technical execution on internal promotion platforms such as Nitrate Express, coordinate global experiment holdbacks, and manage complex cross‑functional workflows to ensure flawless campaign delivery and performance tracking. Responsibilities Marketing Platform (Nitrate Express) Operations & Configuration: Act as the team's primary technical expert for setting up, reviewing, and launching in‑product promotions in Nitrate Express (internal promotional platform for on‑platform marketing). Manually review and monitor active campaign configurations, ensuring they align with targeting parameters, playlist requirements (e.g., public vs. unlisted), and creative delivery standards. Manage real‑time campaign adjustments and optimizations, including pausing and unpausing builds in response to negative sentiment alerts and monitoring overall campaign serving. Campaign Tracking, Process Standardization, & Governance: Build, maintain, and re‑tool the team's master operational trackers. Manage regional campaign intakes, ensuring that all regional requests are structured correctly and integrated into the global workflow. Reinforce reporting cadences, campaign ownership, and alignment on naming across the global, regional, and localized teams. Experimentation Ops: Own the operational management of the global experiment roadmap in partnership with product managers and marketing analysts. Data Monitoring, Troubleshooting, & Reporting: Track and diagnose overall impression serving behavior. Cross‑reference reporting pipelines such as PLX stats dashboards and Rasta metrics to investigate data discrepancies or low impression serving. Collate, structure, and quarterly update a centralized Campaign Learnings Repository for the team to record and share key insights from creative testing, targeting optimizations, and experiments. About You 5+ years experience in Marketing, Business Analytics, Project Management, or a related field, with focus on performance marketing and operations. 4+ years of experience working technical and platform tooling. Proficiency in data‑driven troubleshooting. Expert in managing complex project timelines, tracking systems, and resource logs. Highly detail‑oriented with a strong focus on delivery assurance. Proven ability to navigate large, cross‑functional organizations and successfully bridge communications between creative agencies, data analysts, and engineering teams. Not a must, but a plus Proven ability to navigate large, cross‑functional organizations and successfully bridge communications between creative agencies, data analysts, and engineering teams. Equal Employment Opportunity At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants from all backgrounds, who are excited to contribute to our mission. Monks is committed to ensuring equal access and participation for people with disabilities. We are committed to treating people with disabilities in a way that allows them to maintain their dignity and independence. We believe in integration, and we are committed to meeting the needs of people with disabilities in a timely manner. We will do so by removing and preventing barriers to accessibility and by meeting our accessibility requirements under local accessibility laws. Return to Office (RTO) This role is subject to our Return to Office policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time. Salary Range $101,000 — $125,000 CAD #J-18808-Ljbffr