Digital Marketing Manager

Ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, is seeking a Digital Marketing Manager to support and optimize performance‑driven digital marketing campaigns for mission‑focused clients. In this role, you will execute multi‑channel digital programs across paid media, search, email, and web experiences while building expertise in data‑driven optimization and digital strategy. You’ll collaborate with cross‑functional teams and senior staff to deliver measurable results and continuously improve campaign performance. Responsibilities Execute and optimize integrated digital marketing campaigns across paid search, paid social, display, email, and website initiatives. Support performance media campaigns across platforms such as Google Ads, Meta, LinkedIn, and Microsoft Advertising, applying best practices in targeting, bidding, testing, and budget pacing. Monitor campaign performance and contribute to data‑driven optimizations and experimentation strategies. Analyze campaign and website data (e.g., GA4, platform dashboards) and contribute to performance reporting and actionable insights. Assist in implementing SEO best practices, including on‑page optimization, content alignment, and technical recommendations. Support development and execution of email and lifecycle marketing programs, including segmentation, automation, A/B testing, and reporting. Collaborate with UX, design, and development teams to support landing page optimization and user experience improvements. Apply AI‑enabled tools and emerging techniques to improve campaign targeting, efficiency, and performance. Stay current on digital marketing trends, platform updates, and emerging areas such as AI‑powered search and content discovery (GEO). Contribute to internal collaboration and client workstreams by providing insights, updates, and recommendations. Qualifications 2–4 years of full‑time professional experience supporting performance‑focused digital marketing campaigns earned after completing an undergraduate degree; internships, academic projects, and campus roles do not count toward this requirement. Experience with digital advertising platforms (Google Ads, Meta, LinkedIn) and analytics tools such as GA4. Familiarity with campaign optimization techniques, including A/B testing, audience targeting, and conversion tracking. Ability to analyze data, identify trends, and contribute to performance improvement recommendations. Understanding of core digital marketing disciplines, including paid media, SEO fundamentals, and conversion optimization. Experience with email marketing or marketing automation platforms (e.g., HubSpot, Mailchimp, Salesforce Marketing Cloud). Familiarity with CMS platforms (WordPress, Drupal) and basic HTML/CSS. Strong attention to detail and ability to manage multiple priorities in a fast‑paced environment. Strong communication skills and ability to collaborate across teams. Preferred Exposure to AI‑driven marketing tools or automation platforms. Experience with nonprofit, healthcare, or mission‑driven campaigns. Crosby is consistently recognized as a Top Workplace by The Washington Post. We offer generous benefits, bonuses, and profit‑sharing opportunities. Crosby offers a hybrid work schedule, working in office three days a week and remote two days a week (Mondays & Fridays). Our headquarters are in Annapolis, MD, and we also have offices in Bethesda, just outside of Washington, D.C. The position will be based out of our Annapolis office. The base salary range for this position is $55,000 to $70,000, plus additional compensation such as bonuses and profit sharing. Salary is based on a range of factors that include years of professional experience, skill set, certifications, agency experience, and comparative experience to current Crosby staff in the same position. We offer a robust compensation and benefits package for all employees: Industry leading year‑end bonuses and profit‑sharing opportunities. 401K plan with unlimited access to investment advisors. High quality health/dental insurance with generous employer contributions, including a Health Savings Account (HSA). Hybrid working environment with 3 days in the office and 2 days remote. Comprehensive Vacation, Sick, Personal Leave program. 12 Company paid holidays/personal day. Employee Assistance Program (EAP) with free counseling for personal, family, financial, legal, mental health and wellness support. Short‑term and long‑term disability coverage paid in full by the company. Term life insurance paid by the company. Professional development, training programs, and industry certifications. Up to 12 weeks of paid maternity leave, and parent leave benefits. Fun events like our annual Blue Angels Picnic, monthly Crosby’s Cooking lunch, and holiday celebrations. Annual “Inspiring Actions That Matter” Day of Service at local nonprofits and charities. To apply, submit a cover letter and resume. Candidate must have 2‑4 years of full‑time professional experience supporting performance‑focused digital marketing campaigns earned after completing an undergraduate degree; internships, academic projects, and campus roles do not count toward this requirement. Crosby is an equal opportunity employer. All applicants will be considered for employment without regard to race, color, age, religion, sex, sexual orientation, national origin, veteran, or disability status. We are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr