Salesperson

Job Description

Job Description

Job Title: Agricultural Equipment Sales Representative
Department: Sales
Reports To: Sales Manager

The Agricultural Equipment Sales Representative is responsible for promoting and selling new and used agricultural equipment to farmers, ranchers, and agricultural businesses. This role focuses on developing strong customer relationships, identifying customer needs, providing equipment solutions, and achieving sales goals while delivering exceptional customer service.

• Develop and maintain relationships with existing and prospective customers within the assigned territory.
• Meet with farmers, ranchers, and agricultural producers to assess equipment needs and recommend appropriate solutions.
• Sell agricultural equipment, attachments, parts, service agreements, and related products.
• Conduct equipment demonstrations and explain features, benefits, and operating procedures.
• Prepare quotes, sales proposals, financing options, and purchase agreements.
• Follow up on leads generated through marketing, referrals, walk-in traffic, and community events.
• Maintain knowledge of current product lines, industry trends, competitive products, and financing programs.
• Work closely with parts and service departments to ensure customer satisfaction.
• Assist customers with trade-in evaluations and equipment appraisals.
• Attend farm shows, trade events, and community functions to promote the dealership.
• Maintain accurate customer records and sales activity using CRM software.
• Achieve and exceed established sales and profitability targets.
• Resolve customer concerns promptly and professionally.

Education & Experience

• High school diploma or GED required.
• Associate's or bachelor's degree in agriculture, business, marketing, or related field preferred.
• Previous sales experience preferred; agricultural equipment sales experience is highly desirable.
• Agricultural background or knowledge of farming operations preferred.

Knowledge, Skills, and Abilities

• Understanding of agricultural equipment and farming practices.
• Strong communication and interpersonal skills.
• Ability to build long-term customer relationships.
• Self-motivated with strong time management and organizational skills.
• Ability to negotiate and close sales effectively.
• Proficiency with computers, CRM systems, and Microsoft Office applications.
• Valid driver's license and acceptable driving record.

• Ability to work both indoors and outdoors in various weather conditions.
• Ability to stand, walk, sit, bend, and lift up to 50 pounds occasionally.
• Ability to travel throughout assigned territory and attend customer locations.

• Base salary plus commission.
• Health, dental, and vision insurance.
• Paid time off and holidays.
• Retirement savings plan.
• Company vehicle or vehicle allowance (if applicable).
• Ongoing sales and product training.

The Agricultural Equipment Sales Representative will be evaluated based on:

• Achievement of sales goals.
• Customer retention and satisfaction.
• Growth of customer base within assigned territory.
• Accuracy and timeliness of sales documentation.
• Product knowledge and professionalism.

Equal Opportunity Employer: We are committed to creating a diverse environment and are proud to be an equal opportunity employer.