Marketing Manager - Global Services, Waters Biosciences

Marketing Manager – Global Services, Waters Biosciences

This Marketing Manager owns Global Marketing for Service on all Waters Biosciences instrument platforms. This role is accountable for driving service revenue growth and margin performance across the global installed base by defining and accomplishing data-guided marketing and commercialization strategies, bringing value propositions and messaging for service offerings, and collaborating with regional commercial leaders and global product management. Operating with global scope, this role shapes commercial outcomes through cross-functional leadership, vision setting communication, and a bias for action.

Scope & Decision Rights

• Global marketing strategy for service across all Waters Biosciences instruments
• Commercial enablement strategy for services (positioning, messaging, value proposition, sales training, global campaigns, etc)
• Global Service commercial performance analytics and insights tied to growth and margin

This role influences:

• Regional commercial plans and execution
• Service portfolio roadmap and lifecycle decisions
• Commercial prioritization across platforms and regions
• Digital service experiences and customer engagement models

Key Responsibilities

• Define and be responsible for the global service marketing strategy for all BD Biosciences instruments, aligned to enterprise growth and profitability objectives.
• Develop clear, differentiated service value propositions and messaging that resonate across regions, customer segments, and instrument platforms.
• Define and deliver Service Commercial Dashboard on key commercial metrics, and leverage for data-guided commercial strategies.
• Drive global service commercialization readiness, including positioning, offer clarity, campaigns and foundational enablement inputs for regions and service sales teams.
• Translate regional commercial needs into scalable global marketing frameworks while enabling regional flexibility where required.
• Drive creation of sales enablement tools, collateral, and training in partnership with Marcom, Service Sales, and Regional leaders.
• Lead VOC and market insight generation (customer feedback, win/loss, competitive intelligence) to inform strategy and investment decisions.
• Own service commercial performance analytics, tracking KPIs and identifying actions to improve attachment, renewals, penetration, revenue, and margin.
• Lead cross-functional alignment across Technical Service, Regional Commercial, Marcom, Global Product Marketing, Regulatory, and Digital teams

Measures of Success

• Service revenue growth (YoY)
• Service contract attachment rate
• Point of sales service, on-time renewal, and warranty to contract rates
• Regional adoption of global service marketing strategy frameworks
• Accuracy and impact of service performance reporting and insights

Required Qualifications

• Bachelor's degree in life sciences, engineering, marketing, business, or related field required; advanced degree a plus
• 5-7 years of experience in product/service marketing, product/service management, or commercial strategy required, preferably in medical devices, life sciences, or complex B2B environments
• Proven experience owning global portfolios and operating across regions required
• Strong background in commercial strategy, pricing, GTM, and lifecycle management
• Demonstrated ability to influence without authority in highly matrixed organizations
• Strong analytical and financial competence
• Executive-ready written and verbal communication skills

Preferred Qualifications

• Experience with instrument services, service contracts, or aftermarket businesses
• Familiarity with regulated environments (e.g., IVD, medical devices, life sciences tools)
• Experience partnering closely with Technical Service, Product Management and Commercial teams

Leadership & Collaboration

• Leads through influence, credibility, and strategic clarity
• Establishes effective governance cadences with global and regional collaborators
• Communicates complex strategies and performance insights clearly to senior audiences
• Builds strong cross-functional alignment across Commercial, Product, Technical Service, Marcom, Finance
• Acts as a trusted thought partner to regional and global leaders

Company Description

Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you'll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

USA CA - Milpitas 135

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance-based culture, as well as a competitive package of compensation and benefits programs. You can learn more on our career site under "Our Commitment to You."

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed.

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information

$114,600.00 - $189,100.00 USD Annual