Regional Director of Sales and Marketing Senior Living

If you are an experienced Director of Sales and Marketing with person-centered sales training experience, please take a look at this exciting opportunity!  Cassia is hiring a dynamic, resident-centric Regional Director of Sales and Marketing Senior Living to join our team. In this role, you will ensure senior living communities in Iowa and Minnesota achieve occupancy targets and provide person-centered sales training throughout Cassia. 

At Cassia, we’ll support you with the latest marketing tools, advanced sales training, and a highly supportive home office team. All this combined with the strength of high caliber co-workers who share your passion, your energy and your commitment to our mission - Foster fullness of life for older adults in the spirit of Christ’s love. Join us and start doing your life’s best work at Cassia.

Summary of Duties:
The Regional Director of Sales and Marketing position provides oversight and direction for the sales & marketing functions of a region of communities assigned within the Cassia portfolio. This position must have the ability to influence, lead, and coach Sales Directors to successful occupancy and revenue results. The Regional Director of Sales and Marketing must possess excellent time management skills as well as be self-directed, resourceful, and have the ability to translate marketing data into actionable tactics with a return on investment. Depending on the assigned region this position may require regular travel.

This position is based in Edina, Minnesota . Must be willing to travel a minimum of 60% of the time. Company car provided.

Pay Range: $105,000 to $120,000 / year depending on experience.

Location: 7171 Ohms Lane, Edina, MN 55439

Regional Director of Sales and Marketing Senior Living Responsibilities: 

• Lead, motivate, and coach Sales Directors to achieve sales goals. Drive accountability at a territory level.
• Work closely with Sales Directors to analyze and interpret sales and marketing data in order to develop strategies within the approved marketing budget to drive successful results and a return on investment.
• Provide Housing Directors with ongoing support and coaching to create a collaborative and supportive environment for the sales directors.
• Collaborate with operations, clinical and financial team members to achieve occupancy targets.
• Interact and cooperate with development partners, investors, and all company employees.
• Recruit, interview and hire top sales talent.
• Lead sales team through the ever-changing healthcare landscape.
• Work with Sales Directors to develop and implement comprehensive strategic marketing plan to include the following: social media, referral source development, community outreach, internal marketing, advertising, prospect events and reputation management.
• Coordinate the development of marketing materials from start to finish with the Cassia creative team.
• Develop a clear and persuasive communication message and marketing tactics based on Cassia’s brand and the community brand.
• Learn and utilize the customer relationship management software/platform (CRM) to understand each prospect’s stage of readiness in order to help the Sales Directors advance prospect sales.
• Perform additional tasks as needed.

Regional Director of Sales and Marketing Senior Living Requirements:

• Bachelor’s degree in business, marketing, health care management or related field.
• 5+ years of successful sales and/or sales management experience required; senior living experience required. 
• 3+ years in sales leadership required.
• Experience leading sales teams across various markets and/or territories preferred.
• Must be willing to travel a minimum of 60% of the time.

Cassia Benefits:

• Competitive Pay with experience-based raises
• Tuition Assistance & Student Loan Forgiveness (site-specific)
• Generous Paid Time Off (PTO) & 403(b)/401(k) with Employer Match
• Comprehensive Health Benefits (Medical, Dental, Vision, Disability, Life Insurance) for Full-Time Employees
• Employee Assistance Program with free confidential counseling/coaching for self and family members
• Pet Insurance

About Us:
Cassia is a nonprofit, mission-driven senior care organization with over 200 years of experience. Located in Edina, MN, our home office supports a network of senior living communities and services across Minnesota, North Dakota, Iowa, Colorado, and Florida.

Cassia is a nonprofit, mission-driven senior care organization with over 200 years of experience. At Cassia we are dedicated to fostering fullness of life for older adults by providing compassionate, high-quality care. Our Service Standards of Respect, Excellence, Integrity, Stewardship, Compassion, Collaboration, Unity, and Innovation are the bedrock of all that we do. We value inclusivity, collaboration, and professional growth, ensuring our employees feel supported in their careers. To learn more, visit our website:

Join us and become part of a nonprofit organization that truly makes a difference!

Cassia is an equal employment opportunity/affirmative action & veteran friendly employer.