Senior Data Analyst, Global Scaled Growth

Responsibilities The Global Scaled Growth team drives data-informed strategies to accelerate advertisers' growth, improve lifecycle performance, and unlock scalable business opportunities across global markets. We partner closely with cross‑functional teams, including Growth, Product, Marketing, Operations, and Engineering, to identify growth levers, measure business impact, and enable strategic decision‑making through data. Partner with stakeholders across Growth, Product, Marketing, and Operations to define key business questions and deliver actionable insights. Analyze large‑scale advertisers, products, and campaign data to identify trends, growth opportunities, and performance drivers across global markets. Design, build, and maintain dashboards, reports, and KPI frameworks to monitor business health and track strategic initiatives. Develop analytical frameworks to evaluate advertisers' acquisition, retention, engagement, monetization, and lifecycle performance. Conduct deep‑dive analyses, funnel diagnostics, cohort analyses, and experiment readouts to support growth decision‑making. Collaborate with data engineering and product teams to improve data quality, instrumentation, and data accessibility. Translate complex analysis into clear business recommendations for senior leadership and cross‑functional partners. Support forecasting, target setting, and opportunity sizing for scaled growth programs. Proactively identify areas for optimization and influence product and business strategy with data‑driven recommendations. Qualifications Minimum Qualifications Bachelor’s degree in Statistics, Mathematics, Economics, Computer Science, Data Science, or a related quantitative field. 5+ years of experience in data analytics, business analytics, or a related role. Strong proficiency in SQL and experience working with large, complex datasets. Experience with data visualization tools such as Tableau, Looker, Power BI, or similar platforms. Strong analytical thinking and problem‑solving skills with the ability to translate data into business insights. Experience partnering with cross‑functional stakeholders and communicating findings to both technical and non‑technical audiences. Solid understanding of experimentation, A/B testing, funnel analysis, cohort analysis, and KPI design. Preferred Qualifications Experience in growth analytics, consumer internet, technology, or digital product environments. Proficiency in Python or R for advanced analytics, modeling, or automation. Experience working with global products and multi‑market growth strategies. Familiarity with lifecycle marketing, performance marketing, user segmentation, and attribution analysis. Ability to thrive in a fast‑paced, highly collaborative environment. About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity, and bring joy – a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us. Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at Job Information The base salary range for this position in the selected city is $121,600 - $288,000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice. For Los Angeles County (unincorporated) Candidates: Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and Exercising sound judgment. #J-18808-Ljbffr