Senior Analyst- Customer Growth Direct Marketing

Senior Analyst- Customer Growth Direct Marketing

New York, NY, United States

Atlanta, GA, United States

(Hybrid)

Job Description

American Express Global Commercial Services (GCS) offers powerful backing and financial support to business clients of all sizes. The GCS Small Business Marketing team strives to provide our customers with the world’s best customer experience every day to ensure that we are essential partners to our clients and win the full share of their business.

The Customer Growth Marketing team within GCS develops integrated marketing strategies across channels delivering customer value through meaningful interactions at every touch to drive high levels of product satisfaction and long- term engagement among our customers.

As a Senior Analyst on the Small Business Customer Growth Marketing team (SBCGM), you will lead and support execution and strategic projects for campaigns within the Email (EM) and Direct Mail (DM) channels. This person will be responsible for leading and executing critical, high-priority campaigns and will manage key growth initiatives that will enhance the customer experience. As a member of the SBCGM team, you will have the opportunity to work alongside a high-performing team that is at the forefront of driving work alongside a high-performing team that is at the forefront of driving innovative and strategic marketing campaigns to our small Business customers This is a highly visible, fast paced, and dynamic role that demands an innovative approach to acquisition marketing, creative development, and testing. This is a terrific opportunity to drive growth for our business by expanding the relationships we have with our customers. This person should have a track record of delivering projects on time by mastering execution and influencing partners along the way.

The Sr. Analyst will be in close collaboration with various partners across the business including Marketing, Product, Analytics, Risk, Technology and Finance. This position is ideal for someone with exceptional project management skills, a passion for developing and delivering customer first content, an acute attention to detail, and a vision for scaling channel strategy.

Responsibilities

• Lead end-to-end email and direct mail campaign development with internal and external creative agencies, partnering with cross-functional colleagues across the enterprise to deliver campaigns for direct channels.

• This role requires deep knowledge of marketing execution processes to ensure alignment across partners, maintain shared ownership, and drive seamless go-to-market execution and effective issue resolution, whilecreating compelling customer-first communications to drive consideration, conversion, and engagement.

• Develop and manage test and learn curriculum to drive organic revenue growth.

• Own creative agency relationship, including briefing, timelines, and deliverable quality, ensuring alignment with strategic objectives and campaign requirements.

• Collaborate closely with Product, Analytics, Compliance, Tech, channel partners, and other key go-to-market partners to deliver projects while remaining compliant, scaling existing programs, and understanding keydrivers of results stemming from product portfolio strategies.

• Support forecasting, reporting, and performance analysis by providing campaign-level insights, creative performance learnings, and operational inputs to inform decision-making.

• Assist with budget operations, including pSOW creation, SmartBuy submissions, invoice processing, and reconciliation in partnership with Procurement.

• Manage, evaluate and optimize channel communications, offers, and capabilities to improve channel effectiveness and ensure consistency in messaging across all customer touchpoints.

Qualifications

• Bachelor’s degree with a keen interest in performance marketing.

• 2-5 years of professional experience (marketing experience preferred) .

• Exceptional project management: An expert in campaign execution, exceptionally organized, proficient in time management, and the ability to navigate complex processes to deliver on timelines.

• Strong communication skills: Has the ability to drive results through collaboration and influence with key partners & stakeholders.

• Robust analytical skills: Demonstrates the ability to interpret and demystify data and formulate strategies by utilizing data. Proficient in Excel and PowerPoint - Innovator: Passionate about challenging the status quo and a solutions-oriented thinker with a strong customer focus, comfortable with ambiguity and evolving strategies in an ever-changing environment.

• Team player: Sense of humor, growth mindset, and hunger for perpetual learning.

Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.

At American Express, our culture is built on a 175-year history of innovation, shared values ( and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.

As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries

• Bonus incentives

• 6% Company Match on retirement savings plan

• Free financial coaching and financial well-being support

• Comprehensive medical, dental, vision, life insurance, and disability benefits

• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need

• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy

• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)

• Free and confidential counseling support through our Healthy Minds program

• Career development and training opportunities

For a full list of Team Amex benefits, visit our Colleague Benefits Site ( .

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

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The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.​

Job Info

• Job Identification 26007922

• Job Category Marketing

• Posting Date 05/18/2026, 01:02 PM

• Apply Before 06/01/2026, 05:00 AM

• Degree Level Bachelor's Degree

• Job Schedule Full time

• Job Shift Day

• Locations AMEX World Financial Center, New York, NY, 10285, US1331 Spring Street, Atlanta, GA, 30309, US(Hybrid)

• Salary Range $78000 - $124750 annually + bonus + benefits

• Career Area Marketing

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