Consumer Insight and Analytics Director

Job Description

Consumer Insights & Analytics Director

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Forge is a growth consultancy combining senior strategic expertise with proprietary data, analytics, and AI to help marketing, insights, and innovation teams at major consumer businesses move from strategy to commercial impact.

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We have a client roster that includes PepsiCo, Kraft Heinz, Danone, Diageo, Haleon, and Unilever.

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Based in the UK, we have consistently grown our client relationships, headcount and revenue, and we're now looking ahead to our next phase of growth within the US market. The US strategy consulting market is worth approximately $28 billion and growing at 3.9% annually. Forge enters with real advantages: warm client relationships with US-headquartered businesses, the operational platform of MSQ (our parent group) anchored on West 23rd Street in Manhattan, and a proposition that is already resonating on both sides of the Atlantic.

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To support this growth, we are hiring a director-level Consumer Insights and Analytics Director with strong Demand Space and FMCG expertise . This is a foundational role in helping Forge expand its capabilities and client relationships in the US market.

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The Role

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This is a client-facing, senior role with responsibility for delivering rigorous, commercially-minded consumer insights and strategies to senior clients, with a particular focus on Demand Spaces, segmentation and growth within FMCG .

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You will work closely with and report into Forge's leadership team, taking ownership of complex client engagements while helping to build and grow Forge's presence in the US.

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Key Responsibilities

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• Lead and deliver Demand Space and segmentation projects for major FMCG clients, from defining the business question through to analysis, strategic interpretation and client delivery.
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• Understand clients' strategic and commercial needs and develop bespoke quantitative solutions to address them.
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• Apply consumer insight, Demand Spaces and segmentation to identify growth opportunities and inform brand, innovation and portfolio strategy.
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• Manage complex client projects hands-on, end to end.
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• Use quantitative consumer insight to advise senior and C-suite clients on strategy and direction.
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• Bring together multiple sources of insight and data, distilling findings into clear, actionable recommendations.
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• Lead and grow key client relationships and identify opportunities to expand existing accounts.
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• Help shape and develop Forge's Demand Spaces capability and proposition in the US market .
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Key Skills & Experience

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• Significant experience in a strategic quantitative consultancy, high-end market research agency or similar client-facing environment.
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• Strong, demonstrable Demand Space and/or consumer segmentation expertise, ideally within FMCG.
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• Experience designing, leading and delivering Demand Space or segmentation projects.
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• Strong understanding of how consumer insight can inform growth, brand, innovation and portfolio strategy.
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• Significant experience working with major FMCG or consumer businesses.
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• Strong quantitative grounding, paired with the ability to connect data and analysis to the wider commercial narrative.
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• Proven track record of developing client relationships and growing accounts/revenue.
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• Strong project management experience, with the ability to lead and execute complex studies.
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• Confidence working across multiple insight sources and translating them into actionable recommendations.
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• Comfortable working with analytical and commercial forecasting outputs.
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• A confident storyteller and presenter, able to communicate complex work clearly to senior audiences.
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• Comfortable owning senior client relationships and acting as a trusted advisor.
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• A natural problem-solver, with the confidence to bring a challenging point of view when it helps clients meet their objectives.
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• Self-starting, self-sufficient and entrepreneurial, with an interest in helping build a growing US capability.
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