Vice President of Growth Marketing

Job Description

Job Description

Etna Interactive, a remote-first digital marketing agency, is currently seeking a Vice President of Growth Marketing (VPGM) to lead performance strategy, drive measurable client outcomes, and elevate how we deliver growth across our agency. 

This is a senior leadership role for someone who thrives at the intersection of strategy, performance, and team leadership. You’ll oversee Paid Media, Marketing Operations, and Strategy, ensuring alignment, accountability, and results across the full marketing funnel. If you’re someone who can step back to define strategy and dive deep to drive execution, and you care deeply about measurable impact, this role is for you.

*Candidates must live in California, Colorado, Arizona, Georgia, Michigan, or Washington.

Why should you choose Etna?

• We live our values

• Flexible and remote work culture that supports work / life balance
• Progressive paid time off system where taking vacations and time off is encouraged

• Our people

• Everyone’s favorite part of working here is the people they work with
• We are scrappy, curious problem-solvers
• We are considerate, fair, good humans
• We are fun and pun-loving, passionate about what we do
• We are tenacious, committed, life-long learners

• We care for our people and provide uncommonly good benefits

• 100% employer-sponsored medical coverage for you
• A 401(K) plan with an employer matching component
• Personal development and training opportunities 
• Home office set-up stipend
• Employer-sponsored life insurance & long-term disability insurance

What will you do as a Vice President of Growth Marketing at Etna?

At a high level, the VPGM has the following responsibilities:  

• Drive overall growth strategy and client outcomes by owning portfolio performance and ensuring campaigns consistently deliver measurable business results and exceed KPIs 
• Lead performance optimization across all marketing channels, ensuring efficient execution, continuous improvement, and high-quality delivery aligned to client goals 
• Build, lead, and develop high-performing teams by mentoring Directors and fostering a culture of accountability, collaboration, and continuous improvement 
• Oversee integrated, full-funnel marketing strategies that align acquisition, conversion, and retention to maximize revenue growth 
• Ensure strong marketing operations performance, driving efficiency, scalability, and effective execution across all client programs 
• Guide the evolution of agency products and operational protocols, adapting to new technologies and advancing performance marketing capabilities 
• Drive client retention and account growth by partnering with Client Services to strengthen relationships and expand lifetime value 
• Contribute to revenue growth and forecasting by aligning performance outcomes with business targets and identifying expansion opportunities 
• Establish and lead data and analytics frameworks, including clear metrics, reporting, and dashboards to enable informed decision-making 
• Maintain deep industry and channel expertise to ensure strategies remain competitive, innovative, and aligned with market trends

Why should Etna choose you?

Our firm has made a big name for itself in the medical marketing space; our clients expect and deserve the attention of a professional with:

• BA/BS in Marketing, Business, or related field, or equivalent experience with 10+ years actively working in and contributing to digital marketing
• 5+ years of leadership experience within a digital marketing agency, with a hands-on approach to guiding teams and outcomes
• Deep, first-hand expertise across digital marketing channels with a proven track record of personally driving performance and ROI
• Demonstrated ability to develop, execute, and scale data-driven marketing campaigns, staying closely involved in both strategy and execution
• Strong, working knowledge of websites, social media, and full-funnel digital marketing, with experience applying these in real-world scenarios
• Ability to analyze data directly, generate insights, and translate findings into clear, actionable strategies that drive results
• Effective leader and communicator who actively collaborates across teams and contributes to decision-making, not just direction-setting
• Proven problem-solver who identifies issues early and takes an active role in implementing practical, effective solutions
• Highly organized and detail-oriented, with the ability to manage multiple priorities while staying engaged in the work
• Curious, adaptable, and collaborative, with a positive attitude and a continuous improvement mindset grounded in doing, not just directing 

All candidates considered for interview must first complete a verbal assessment to demonstrate deep first-person experience in forensic SEO, answer engine optimization, advanced campaign tracking principles, and paid search and social campaign optimization.

We have a special interest in finding candidates with excellent organization and communication skills. While a strong skill set and innate intelligence will get you in the door, a kind personality, and the ability to fit in with our team here at Etna are necessary traits of a successful applicant.

Since 2002, Etna Interactive has helped clinical and aesthetic practices, hospitals, insurance companies, and medical device manufacturers educate and attract new patients. Our small firm has made a big name for itself in the medical marketing industry, and our clients expect the attention of an experienced professional at every step.

Salary:  

The estimated base salary for this role ranges from $140,000 - $175,000 per year. However, it is important to note that compensation may vary depending on several factors, primarily the candidate's level of experience and qualifications.

At Etna Interactive, we strive to offer competitive compensation packages that align with industry standards and reflect the value of the skills and expertise that candidates bring to the table. The final compensation offered will be determined based on a comprehensive assessment of factors including (but not limited to) relevant work experience, educational background, demonstrated skills and abilities, and the specific requirements of the position.   

Application Instructions:  

To apply:    

• Familiarize yourself with our company, our clients, and the work we do.   
• Apply at and upload: 
• Your résumé   
• A cover letter (PDF preferred)   

Etna Interactive provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Etna Interactive complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.   

Applicants and future applicants, we want to emphasize that we will never send unsolicited emails to any applicants or future applicants. If you receive any email claiming to be from us but did not apply directly through our official channels, please disregard it, as it may be a phishing attempt.