Senior Director, Marketing and Communications

Senior Director, Marketing and Communications National Eczema Association (NEA) Overview Founded in 1988, the National Eczema Association (NEA) is a 501(c)(3) nonprofit and the largest patient advocacy organization serving the over 31 million Americans who live with eczema and those who care for them. NEA provides programs and resources to elevate the diverse lived experience of eczema, and help patients and caregivers understand their disease, actively engage in their care, find strength in one another– and improve their lives. Additionally, NEA advances critical eczema research and partners with key stakeholders to ensure the patient voice is represented and valued in education, care and treatment decision making. Position Designation: Senior Director of Marketing and Communications Reporting Structure: Reports to the President and CEO Salary: $150,000 annually Position Summary The Senior Director of Marketing and Communications is a strategic, digitally driven leader responsible for shaping how NEA engages the world. Reporting to the President & CEO, this role has a strong focus on digital innovation and content creation, ensuring NEA’s voice is accessible, inclusive, and impactful across multiple platforms. The Senior Director will craft and adapt campaigns that honor the lived experience of the eczema community, while leveraging analytics, data, and emerging trends to stay ahead in a rapidly changing digital landscape. Strong leadership is essential in this role to establish clear brand alignment, uphold NEA’s voice, and ensure communications reflect NEA’s mission and organizational priorities. This position must collaborate effectively across teams while also serving as the decisive leader who guides staff and stakeholders toward strategies that elevate impact, relevance, and trust with our community. Because of the sensitive and mission-driven nature of NEA’s work, this role requires an understanding of healthcare, nonprofit, or patient advocacy environments and the ability to communicate with empathy, accuracy, and credibility. As NEA continues to evolve, this position requires a forward-thinking strategist who can anticipate trends in digital engagement, lead with innovation, and strengthen NEA’s position as the trusted voice for the eczema community. This full-time (40 hours per week) remote-based position is FLSA exempt. Up to 10% annual travel is required to attend national NEA or related business meetings. Primary Responsibilities Marketing & Brand Strategy Develop and implement an integrated marketing strategy that advances NEA’s mission, brand, and revenue goals. Drive a digital-first approach, including web, social media, email, search, and emerging platforms. Ensure consistency and alignment across all brand touchpoints (NEA’s Seal of Acceptance, Patient Education, Community Engagement, etc.). Content Development & Storytelling Lead creation of compelling, accessible, and inclusive content that educates, inspires, and mobilizes eczema patients, caregivers, and stakeholders. Oversee digital content calendars, editorial workflows, and multimedia production. Partner with program staff to translate research, advocacy, and patient stories into impactful campaigns. Digital Engagement & Analytics Manage digital channels (web, SEO/SEM, email, social media, paid advertising) with a focus on measurable engagement and conversion. Implement performance tracking, UTM tagging, and reporting dashboards to evaluate ROI and optimize campaigns. Stay ahead of trends in AI, personalization, and digital tools to enhance reach and engagement. Community & Stakeholder Engagement Ensure marketing strategies reflect and honor the lived experiences of people with eczema and their families. Collaborate with Development, Program Team, and Corporate Relations teams to amplify campaigns and support fundraising, partnerships, and events. Serve as a trusted steward of NEA’s voice, balancing scientific credibility with community resonance. Leadership & Management Supervise internal and external marketing/communications staff and vendors, fostering accountability, creativity, and collaboration. Oversee marketing budgets and vendor relationships to maximize efficiency and impact. Provide leadership to the entire staff on brand positioning, messaging, and public presence. Mastery of digital channels (SEO/SEM, web, social, email, analytics, paid). Ability to anticipate and adopt emerging technologies, including AI-driven personalization. Content & Storytelling Excellence Strong writing, editing, and creative direction skills. Capacity to translate medical/scientific concepts into accessible, community-centered content. Patient-Centered Communication Deep understanding of the healthcare community dynamics and sensitivity to lived experience. Commitment to carrying the patient voice in all messaging and campaigns. Skilled in building dashboards, analyzing performance metrics, and using insights to drive strategy. Ability to balance creative instincts with evidence-based decision-making. Strategic & Adaptive Mindset Forward-thinking approach to trends in marketing and communications. Proven ability to adapt strategies in fast-changing environments while staying grounded in mission. Effective at partnering across departments and with external stakeholders. Skilled at leading vendors and creative teams with clarity and vision. Integrity & Brand Stewardship Trusted to safeguard NEA’s reputation and voice. Ensures all communications are transparent, empathetic, and mission-aligned. Qualifications Bachelor’s degree in marketing, communications, digital media, or related field required; advanced degree a plus. 7+ years of progressive marketing/communications experience, with at least 5 years in a leadership role with a national or international organization/company. Preference given to those with healthcare, patient advocacy or not-for-profit organizations. Proven and strong expertise in digital marketing strategy, content creation, SEO/SEM, and analytics. Experience managing campaigns across web, social media, email, and paid channels. Strong understanding of nonprofit mission-driven communications and sensitivity to patient/health communities. Demonstrated ability to translate complex medical/scientific information into accessible, engaging content. Excellent writing, editing, and storytelling skills. Data-driven mindset with proficiency in analytics tools (Google Analytics, social dashboards, CRM integration). Strong leadership, project management, and vendor management skills. Creative, forward-thinking, and adaptable with a collaborative spirit. The National Eczema Association offers an attractive benefits package to the qualified candidate. These benefits include but are not limited to: Competitive salary, dependent on experience Medical, dental and vision benefits Life Insurance Employer 401(k) contributions Employee optional 401(k) plan Voluntary Flexible Spending Plan Unlimited Paid Time Off (PTO) NEA observes all Federal holidays plus other paid time off (annually) Physical Requirements: Prolonged periods of sitting at a desk and working on a computer. NEA is an equal opportunity employer. All aspects of employment are based on merit, competence, performance, and business need. NEA does not discriminate in employment on the basis of, race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factors protected under federal, state and local law. NEA celebrates diversity and is committed to creating an inclusive, and welcoming workplace environment. #J-18808-Ljbffr National Eczema Association