Principal Product Designer, Vrbo

Principal Product Designer For Vrbo Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us. Locations: Austin, San Jose / San Francisco, Seattle, New York, Los Angeles, Chicago, with other EG Locations up for discussion. Role Summary: As a Principal Product Designer for Vrbo, you are a design, practice, and thought leader, highly visible at the organization level. You translate Expedia Group's brand strategy into coherent, high-quality product experiences across surfaces and platforms, delivering value via design methods through programs that span the organization. You set the bar for design craft and systems thinking, shape vision and strategy, and foster a culture where bold ideas and rigorous execution coexist. What You'll Do: Lead and shape end-to-end Vrbo traveler experiences with a focus on core shopping, discovery, and booking journeys that raise the overall quality bar for the brand. Drive ambiguous, high-priority, zero-to-one design programs, defining future-state experiences and establishing clear direction from early concepts through delivery. Apply strong interaction, visual, and systems design craft to create cohesive, high-fidelity flows, including information architecture, data presentation, and component-level patterns across the product ecosystem. Use prototyping as a primary tool to explore ideas, validate concepts, and communicate clear narratives that align design, product, engineering, content, and research partners. Partner closely with cross-functional leaders to connect brand, product, and customer needs, using storytelling, structured frameworks, and evidence from research to influence strategy and execution. Explore and shape how evolving capabilities, including AI-enabled experiences and workflows, inform future traveler journeys, demonstrating familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products. Minimum Qualifications: 10+ years of related professional experience in product, UX, or brand experience design with demonstrable thought and domain leadership. Bachelor's degree or higher in a related field (Design, Human‑Computer Interaction, User Experience or similar), or equivalent relevant experience. Relevant academic qualifications that help grow the team's knowledge or expertise are welcomed but not required. Extensive experience as a product/UX designer with a strong focus on brand design within digital products, including ownership of complex, multi‑stakeholder initiatives. Proven track record designing and shipping end‑to‑end experiences in cross‑functional product teams, collaborating closely with engineering and product management from definition through launch. Demonstrated expertise in interaction design, visual design, and systems thinking, including the creation and maintenance of scalable design systems, pattern libraries, and brand guidelines. Functional skills breadth and depth: Expert in 2 core skills, strong in 2, and capable in 1–2 others across interaction, visual, systems, and/or strategy disciplines. Proficiency with modern design and prototyping tools and workflows, with the ability to work effectively within existing systems while evolving them based on product and brand needs. Preferred Qualifications: Experience designing shopping, discovery, search, marketplace, or travel-related experiences, ideally at scale within a complex product ecosystem. Demonstrated ability to balance brand expression, usability, and strategic business goals, using systems thinking to connect experiences across journeys, touchpoints, and platforms. Experience leading lean, highly collaborative programs where scope is broad, and designers are expected to operate with flexibility, initiative, and strong facilitation skills. Proven strength partnering with user research and leveraging qualitative insights, behavioral data, and product context to inform and iterate on design direction. Advanced AI x Design literacy, including exploring how AI-enabled experiences, decision support, or workflow optimization can shape future traveler journeys and internal design practices, and safely integrating AI/ML‑enabled solutions that improve outcomes. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. The total cash range for this position in Austin is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in New York is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Chicago is $208,000.00 to $291,500.00. Employees in this role have the potential to increase their pay up to $333,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Seattle is $224,000.00 to $313,500.00. Employees in this role have the potential to increase their pay up to $358,500.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in San Francisco is $242,000.00 to $338,500.00. Employees in this role have the potential to increase their pay up to $387,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual's knowledge, skills, and experience. Pay ranges may be modified in the future. Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits. Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50 Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you're confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers. Expedia Group