Senior Manager, Planning, Allocation, and Replenishment

Job Title: Senior Manager, Planning, Allocation & Replenishment
FLSA Status: Exempt
Department: Sales Operations
Supervises: 3-5
Reports to: Director, Demand Planning


Position Summary
The Senior Manager, Planning, Allocation & Replenishment is a highly visible, key leader within our enterprise-level initiative to scale the direct-to-consumer (D2C) business across digital and physical retail channels. The Senior Manager is responsible for architecting, designing, and implementing a new team and foundational capabilities within the company. This role will lead organizational change by setting the vision, driving cross-functional alignment, and ensuring seamless integration of new technologies and workflows. This role's leadership will be instrumental in developing a high-performing team and embedding best-in-class practices that will enable the organization to scale and adapt in a dynamic business environment. The Senior Manager leads a team of 3-5 direct reports (Demand Planners and Allocation & Replenishment Analysts) and drives measurable outcomes through demand forecasting, inventory optimization, and open-to-buy control. This role partners across Finance, Merchandising, Supply Chain, IT, and Retail Operations, and is accountable for decisions that influence up to $100M in annual inventory spend.

Key Responsibilities
Leadership & Team Development

• Manage and mentor a team of Demand Planners and Allocation & Replenishment Analysts.
• Build team capabilities in forecasting, inventory management, and reporting
• Foster collaboration across D2C & wholesale functions, ensuring alignment with business goals.

eCommerce

• Act as a key contributor in assortment planning, providing demand, inventory, and promotional insights that influence seasonal and campaign strategies.
• Partner with Merchandising and Marketing to streamline promotions and product launches.
• Align demand planning with digital marketing calendars and sales initiatives.

Physical Retail (DBAT, Brand Stores, Mobile Hit Labs & Pop-Ups)

• Contribute to assortment planning by providing store-level demand, grading, and inventory insights to guide buying and merchandising strategies.
• Develop demand forecasts and inventory strategies for all retail locations.
• Drive allocation decisions and replenishment execution across stores to maximize sales and productivity.
• Support open-to-buy and markdown planning by collaborating with Merchandising and Finance.
• Lead weekly reporting on sales, inventory, and replenishment performance, translating results into clear, actionable insights for partners.

Business Process & Strategy

• Architect, implement, and continuously improve the end-to-end planning, allocation, and replenishment operating model for D2C, including new processes, governance, and cross-functional ways of working.
• Lead enterprise-level integration with Finance, Merchandising, Supply Chain, IT, and Retail Operations to align plans, targets, reporting, and decision-making cadence.
• Convert business strategy into forecasts, inventory plans, and performance insights; assess sales trends, promotions, and inventory to boost profit and service.
• Own the planning solution architecture in Anaplan (and connected tools), driving build requirements, testing, adoption, and enhancements; lead organizational change to implement new business processes and ensure sustained adherence.

Qualifications

• Bachelor's degree in Business, Supply Chain, Merchandising, or related field (Masters preferred)
• 7+ years of experience in merchandise planning, allocation, replenishment.
• 5+ years of people management experience leading planning or allocation teams
• Strong analytical skills with advanced proficiency in Excel and planning/reporting tools (e.g., Anaplan, JDA, SAP, or similar).
• Excellent communication and cross-functional leadership skills.
• Proven ability to manage open-to-buy, assortment planning, and markdown strategies.
• Highly organized, detail-oriented, and adaptable in a fast-paced environment.

Success in This Role Will Look Like

• Consistent achievement of sales, margin, and inventory productivity goals across channels.
• Accurate demand forecasts and proactive inventory strategies that minimize stockouts and excess
• Smooth, on-time product launches and promotional events across .com and physical retail.
• Clear, insightful reporting that drives decision-making at weekly, monthly, and seasonal levels.
• A motivated, high-performing planning, allocation and replenishment team.

Competencies:

• Customer Mindset: Exceptional customer experience is primary focus while performing job duties. Quality is a top priority.
• Adaptability & Innovation: Proactively and willingly adapts to changing business needs, conditions, and presents creative and fresh ideas on how to solve problems, gain efficiencies and improve quality.
• Relationship Building: Builds constructive working relationships characterized by a high level of inclusion, cooperation, and mutual respect.
• Accountability: Takes personal responsibility for the quality and timeliness of work and strives to exceed requirements.
• Decision Making and Judgment: Makes timely, informed decisions that consider the facts, goals, constraints, and risks.
• Talent Development (Self and Others): Displays an ongoing commitment to learning and self-improvement; making an effort to acquire new knowledge or skills associated with job responsibilities. Willingness to work with others and coach/teach in effort to develop and support other employees' development.

This job description does not list all the duties of the job. Position may be required to perform other duties as needed.