Senior Manager, Brand Management

Job Description

Job Description

The Job

This position will report to our Vice President of Licensing and Partnerships and work across the entire Playboy organization (Brand, Media, Legal, and Finance & Accounting), as well as with CAA, our licensing agency, and our global licensing partners. You will own the day-to-day management of Playboy's existing licensee portfolio, tracking business performance, product assortments, royalty revenue, and contractual compliance. You will support partner renewals, amendments, and the coordination of legal agreements. This role will oversee brand guidelines and logo use, working closely with CAA on product approvals, to ensure every product carrying the Playboy mark meets our standards.

What You’ll Do — Job Responsibilities

The essential job duties below are specific to this position. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

• Coordinate the daily business operations of existing Playboy licensees and partners, serving as the primary day-to-day point of contact across the global portfolio
• Onboard new partners to the brand, sharing brand guidelines and logo use
• Partner with CAA, our licensing agency, on brand management and partner oversight, including tracking contractual compliance, sales performance, sales projections, and royalty revenue
• Proactively support partners through product launches and day-to-day business needs, anticipating challenges and quickly resolving issues such as approval delays, asset requests, timeline changes, and brand questions to ensure seamless execution and strong partner relationships
• Support the VP of Licensing & Partnerships with license renewals and amendments through the coordination of legal agreements with Playboy Legal, CAA Legal, and Finance

• Manage key licensing operations, including tracking contract amendments, renewals, and compliance records such as insurance certificates and quarterly royalty reports
• Maintain the active partner roster and open category reports
• Own analysis from the royalty management system (e.g., Brand Comply), tracking product approvals
• Support product approvals in partnership with CAA, having full insight into new collections, brand collaborations, launches, and product assortments
• Enforce compliance with the brand standards, protecting how Playboy is portrayed across every touchpoint and escalating off-brand activations to the VP for review and final approval
• Work with partners on marketing activities, coordinating with social media and editorial teams as needed
• Represent Playboy in partner meetings, speaking confidently to the business and guiding licensees and partners, while taking thorough, accurate notes that capture key decisions and action items, and distributing timely recaps to internal teams and partners
• Manage the seasonal style guide and own the quarterly partner newsletter, closely monitoring global partner activity, product launches, and marketplace activations
• Influence and inspire partners to maximize their product assortments and grow their businesses, as well as manage the Playboyshop.com assortment to ensure an on-brand offering that reflects the strength of the partner portfolio
• Prioritize and manage a high volume of partner requests across multiple accounts
• Manage ad hoc requests and projects as needed

What You’ll Bring — Qualifications and Skills

Skills / Abilities / Competencies / Education & Experience

• Bachelor’s degree in Business Administration, Communications, Marketing, Finance, or a related field
• 3-5 years of experience in brand management, merchandising, or account management
• Strong financial and analytical skills, with the ability to read sales and royalty reporting and translate it into recommendations

• Exceptional organizational and time management skills
• Excellent written and verbal communication
• Ability to communicate effectively with senior executives, both internally and externally
• Experience working with cross-functional corporate teams
• Strong customer service and account management skills
• Proficiency with Microsoft 365, including advanced Excel for sales, assortment, and royalty analysis (pivot tables, lookups, and reporting templates) and PowerPoint for building partner business reviews and executive-level presentations
• Growth mindset and a team-oriented approach, with the judgment to represent the brand independently in partner and agency meetings
• Comfortable working in a dynamic environment and managing multiple partners and timelines at once

Preferred Skills

• Experience working in lifestyle brands, fashion brands, or global brands a plus
• Knowledge of licensing, partnerships, and account management across global markets
• International experience working with partners across the US and Canada, EMEA, LATAM, and APAC
• Familiarity with fashion merchandising and product assortments
• Experience with royalty management and product approval systems (e.g., Brand Comply) and project management platforms (e.g., Monday.com)

What We Offer

• Competitive Medical/Dental/Vision insurance plans with FSA/HSA and Dependent Care FSA options

• Generous Family and Parental Leave Policy
• Pet Insurance for those who need it too!
• Dedicated Health and Wellness resources including Employee Assistance Program
• Pretax Transportation/Commuter Benefits options
• Employee Resource Groups
• 401K program with Company match
• Flexible Time Away Plan
• Dynamic, inclusive workplace culture focused on innovation, impact, and employee well-being

What You’ll Be Part Of

Playboy is one of the most recognizable, iconic brands in the world that started as a culture-driving, boundary-pushing magazine over 70 years ago. Today, Playboy is a consumer lifestyle business with digital and physical products available in 180 countries across entertainment, events, fashion, lifestyle, sexual wellness, consumer products, and more. Our mission — to create a culture where all people can pursue pleasure — is built upon decades of creating groundbreaking media and hospitality experiences and fighting for cultural progress rooted in the core values of equality, freedom of expression, and the idea that pleasure is a fundamental human right.

Equal Employment Opportunity

Please note that this job description is intended to convey information essential to understanding the scope of the job and the general nature, level, and expectation of the work to be performed. It is not designed to cover a complete list of qualifications, skills, efforts, duties and responsibilities or activities associated with this position, as they may change at any time, with or without notice.

Playboy is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and making all employment decisions without regard to any protected status. The right talent for us innately embodies our values. Come as you are.

Job Conditions

Individuals applying for this position should understand that Playboy’s brands are focused on creative freedom, artistic expression, and sex positivity. As a result, the business concept is based partly on sex appeal, nudity, and/or sexual wellness products, which means that employees may be exposed to: individuals in sexy and/or sexually provocative clothing, either in person or in photographs or videos; lewd and/or obscene language; depictions of lewd, risqué, intimate or explicit acts or behaviors; conversations and discussions about sex, sexuality and the human anatomy; and conversations where vulgar language or sexual jokes and innuendo may be expressed. While individuals should not apply for this position if they find a work environment as described above to be offensive, intimidating, hostile or unwelcome, nothing herein shall prevent them from notifying the Company immediately if they are exposed to conduct of any type with which they feel uncomfortable.