Senior Marketing Manager

Pay or shift range: $85,000 USD to $90,000 USD. The estimated range is the budgeted amount for this position. Final offers are based on various factors, including skill set, experience, location, qualifications and other job‑related reasons. Description NEW WATERLOO is hiring for a SENIOR MARKETING MANAGER The Senior Marketing Manager will play an integral role in driving brand awareness, guest engagement, community connection, and revenue growth across New Waterloo's standalone portfolio, including Butler Pitch & Putt, Il Brutto, La Condesa, Sway, Mañana Coffee, and Trick Hat Workway. This role serves as the strategic marketing lead for the portfolio, overseeing integrated marketing initiatives across digital marketing, social media, email marketing, partnerships, public relations, events, activations, and brand development. The ideal candidate is equal parts strategic thinker and hands‑on executor, capable of balancing big‑picture business objectives with day‑to‑day marketing execution. This individual will work closely with property leadership, operational teams, agency partners, and community stakeholders to develop and execute marketing initiatives that strengthen brand awareness, drive guest engagement, and generate measurable business results. The Senior Marketing Manager is a creative storyteller, collaborative partner, and revenue‑focused marketer who thrives in a fast‑paced hospitality environment. They will champion the unique identity of each brand while ensuring marketing efforts remain thoughtful, innovative, data‑driven, and aligned with the overall goals of the business. What you'll do: Lead the development and execution of integrated marketing strategies and campaigns that align with brand positioning, business objectives, revenue goals, and community engagement initiatives across the portfolio. Partner closely with operations and sales teams to develop promotions, programming, offers, events, partnerships, and marketing initiatives that drive occupancy, food and beverage revenue, ancillary revenue, guest engagement, and overall business performance. Manage and execute digital marketing efforts, including SEO, SEM, paid media, paid social, email marketing, website management, and online listings, ensuring all channels are optimized to drive qualified traffic, engagement, conversions, and return on investment. Oversee content strategy across web, email, social media, and other marketing channels, ensuring all content is on‑brand, compelling, and performance‑driven while maintaining consistency across all guest touchpoints. Create and manage content calendars and produce engaging content, including copywriting, photography, videography, social media content, and other creative assets that support business objectives and strengthen brand awareness. Monitor social media trends, consumer behavior, industry developments, and emerging platforms to identify innovative opportunities that increase reach, engagement, brand relevance, and guest acquisition. Analyze campaign performance and marketing effectiveness through defined KPIs, providing actionable reporting and strategic recommendations while continuously refining and optimizing programs based on results. Ensure all websites, digital listings, promotions, event calendars, and online brand profiles remain current, accurate, and aligned with brand standards. Lead the planning, promotion, coordination, and execution of events, activations, pop‑ups, partnerships, and community initiatives that enhance brand awareness, drive traffic, generate revenue, and strengthen relationships with guests and local communities. Build and maintain strategic relationships with property teams, community partners, influencers, media contacts, agencies, vendors, and other stakeholders to support marketing objectives and business growth. Partner with public relations agencies to provide strategic direction, support media opportunities, coordinate interviews, manage press requests, and ensure timely fulfillment of media and content needs. Coordinate photography and videography projects from planning through execution, ensuring brand alignment, budget management, timely delivery, and high‑quality creative output. Serve as a steward of each brand by ensuring all creative assets, collateral, menus, signage, promotional materials, and guest‑facing communications are accurate, consistent, and aligned with brand standards. Act as a strategic marketing partner to operational leaders by balancing long‑term planning with hands‑on execution, proactively identifying opportunities to improve performance and support evolving business needs. Collaborate with cross‑functional teams and external partners to ensure marketing initiatives are delivered on time, within budget, and according to established goals, timelines, and expectations. Maintain a strong understanding of marketing best practices, hospitality trends, consumer insights, and emerging technologies to continuously improve marketing effectiveness and business results. Adhere to all company policies, procedures, standards, training materials, and operational expectations while performing additional duties and special projects as assigned. Who you are: You have 4+ years of progressive marketing experience, ideally within hospitality, restaurants, hotels, lifestyle brands, or other consumer‑facing industries. You are a strategic marketer and creative storyteller who understands how to build brands, drive revenue, and create meaningful connections with guests and communities. You have experience developing and executing integrated marketing strategies across multiple channels, including digital marketing, social media, email marketing, paid media, events, partnerships, public relations, and content creation. You are an exceptional writer and communicator with the ability to craft compelling, on‑brand messaging across digital, print, and experiential platforms. You are highly analytical and data‑driven, using insights, performance metrics, and KPIs to inform decisions, optimize campaigns, and measure success. You are a self‑starter who can balance big‑picture strategic thinking with hands‑on execution and are comfortable rolling up your sleeves to get things done. You are highly organized, detail‑oriented, and capable of managing multiple projects, priorities, stakeholders, and deadlines in a fast‑paced environment. You thrive on collaboration and know how to build strong relationships across departments, with property teams, agency partners, vendors, media contacts, and community stakeholders. You have experience managing content development, photography, videography, creative production, and brand storytelling while maintaining a strong and consistent brand identity. You stay ahead of emerging marketing, social, digital, and cultural trends and are constantly looking for innovative ways to increase awareness, engagement, and business performance. You have a strong understanding of digital marketing platforms, website management, email marketing, social media, and marketing analytics tools. You are comfortable leading projects from concept through execution and can confidently manage timelines, budgets, competing priorities, and cross‑functional teams. You are adaptable, resilient, and solutions‑oriented, with the ability to pivot quickly as business needs evolve. You believe deeply in hospitality and understand how thoughtful marketing can enhance the guest experience, strengthen communities, and support business growth. Bonus points if you have experience with Adobe Creative Suite (InDesign, Photoshop, Illustrator) and can create or direct high‑quality marketing collateral and creative assets BENEFITS We are proud to offer competitive wages and the following benefits for full‑time employees: Up to 3 weeks paid time off annually 50% off discount at most New Waterloo restaurants 401K matching Paid holidays Discounts at our shops, hotels + local partnerships New Waterloo is a community‑centric independent hospitality company based in Austin, Texas. We use our platform to intentionally empower and get behind the choices of our people and communities - creating environments that sustain lasting social impact. Our team of hospitality experts provides the resources, talent, passion, and collaboration necessary to foster thoughtful places and thriving businesses. New Waterloo is an equal‑opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We will be accepting applications on an ongoing basis until a candidate is selected for this role. Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor. #J-18808-Ljbffr