Content Marketing Specialist

JobTread Software Content Marketing Specialist JobTread is setting a new standard in construction management software, offering powerful tools that help construction businesses streamline workflows, boost productivity, and achieve higher profitability. Known for our rapid growth and strong team culture, we're seeking a talented Content Marketing Specialist to increase brand awareness, generate leads, and support our overall marketing objectives. We're looking for an exceptional marketer and writer who can turn ideas, product updates, customer stories, and industry expertise into content people actually want to read. You'll own much of JobTread's email and blog content, helping us educate contractors, nurture prospects, engage customers, and grow organic traffic. As a member of the JobTread Team, you'll contribute to an industry-leading company that values innovation, teamwork, and professional growth. If you're eager to be part of a team dedicated to revolutionizing construction management, we would love to hear from you! Responsibilities Write, build, and optimize marketing emails, newsletters, nurture campaigns, and other lifecycle communications. Own email campaigns from copy and audience segmentation through testing, QA, deployment, and performance analysis. Research, write, edit, and publish high-quality blog content that educates contractors and drives organic traffic. Optimize new and existing content for search, including keywords, search intent, internal linking, and on-page SEO. Turn product updates, customer stories, industry expertise, webinars, and other resources into compelling marketing content. Write landing pages and campaign messaging designed to turn traffic into leads and customers. Test subject lines, messaging, CTAs, content topics, and other variables to continuously improve performance. Analyze email and content performance to understand what's working and identify new opportunities. Collaborate with design, product, sales, customer success, and other members of the marketing team to bring campaigns to life. Help maintain a consistent JobTread voice across everything we publish. Measure and report on the performance of digital marketing initiatives, using Google Analytics and other tools to track KPIs. Analyze website traffic and content performance to make data-driven adjustments for continuous improvement. Participate in cross-functional team projects as needed to support the broader marketing and business development goals. Contribute to other marketing initiatives as needed. Qualifications Bachelor's degree in Marketing, Business, or a related field is preferred. 3+ years of experience in digital marketing, with demonstrated skills in content marketing, SEO, email marketing, and Google Analytics. Strong understanding of online marketing concepts, strategies, and best practices. Exceptional skills in marketing writing and content creation, with the ability to tailor messaging to diverse audiences. Analytical and data-driven thinking with experience in measuring and reporting on campaign performance. Excellent organizational skills and time management, with the ability to manage multiple projects simultaneously. Experience with Pardot and Salesforce is a plus. Google Analytics certification is a plus. Perks Join a small, growing team as an early team member. Upward career mobility at a high-growth startup. Make an impact and advance your career development. Opportunity to become an innovator and solve real-world problems for construction. Creative and entrepreneurial working environment Work every day with successful, smart, and highly motivated people. Electronic standing/sitting desks with top of the line secondary monitors. Free lunch twice a week, Happy Hours, and other team events. Casual dress code. Flexible schedule. Benefits Dental, health, and vision insurance Paid training 401k plan + matching Vacation and other Paid Time Off Free access to an onsite workout facility About JobTread JobTread provides end-to-end construction management software that helps construction businesses manage all of their processes, from pre-construction through to project completion. Our full suite of features includes everything construction businesses need to manage their jobs, team members, documents, photos, customers, vendors, and sub-contractors all in one place. And our budget-first approach creates financial transparency at every stage of a project. Get organized, complete your projects on time, and increase your profits with JobTread. JobTread's mission is to leverage technology to create more profitable construction companies. Come be a part of the fun and challenging environment at our headquarters conveniently located in Dallas, TX right off Interstate 635 & Coit Rd. JobTread is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr JobTread Software