Data Scientist Senior Associate - Consumer Bank Marketing Analytics

Marketing Analytics Data Scientist Join a team where your analysis directly influences how Chase invests in consumer banking growth. You will help measure marketing effectiveness, turn test learnings into strategy, and improve how we optimize marketing spend through a robust present value framework—while learning alongside a collaborative, inclusive group of data professionals. As a Marketing Analytics Data Scientist at JPMorganChase within Consumer and Community Banking Data and Analytics, you will evaluate customer acquisition quality for deposit marketing initiatives, inform campaign strategy through rigorous experimentation, and improve investment decisions using discounted cash flow and customer lifetime value frameworks. You will develop, maintain, and enhance customer lifetime value and ad hoc estimates, and you will partner closely with stakeholders to translate analytical results into clear business recommendations that improve customer and business outcomes. Job responsibilities Develop and maintain customer lifetime value and discounted cash flow calculation frameworks to evaluate customer acquisition segment performance Analyze deposit marketing initiatives to deliver campaign insights, recommendations, and strategic guidance Design, execute, and evaluate experiments (including A/B and incrementality testing) to quantify impact and inform decisions Support return-on-investment analyses and marketing investment portfolio optimization Partner with finance on budgeting, forecasting, and cost-benefit evaluations tied to marketing investments Collaborate cross-functionally with marketing analytics, test design, strategy, and finance partners to deliver outcomes in an inclusive, high-performing environment Interpret and present findings to senior leaders with clear storytelling, implications, and recommended actions Improve analytical workflows, documentation, and repeatable measurement approaches to enable scalable decision-making Required qualifications, capabilities and skills Bachelor's and Master's degree in a quantitative discipline (such as data science, analytics, mathematics, statistics, physics, engineering, economics, or finance) 3+ years of experience applying statistical methods to real-world business problems 3+ years of experience using SQL for data analysis 3+ years of experience using R for analytics and modeling Experience supporting finance workstreams, including budgeting, forecasting, and return on investment or cost-benefit evaluations Hands-on experience with A/B testing and incrementality testing, including experimental design, statistical significance evaluation, and translating results into business recommendations Experience using AI-assisted development tools to accelerate analysis and code development Experience with data visualization for analysis and executive-ready presentations Strong written, verbal, and presentation skills, with the ability to communicate effectively across stakeholder groups and levels Preferred qualifications, capabilities and skills 3+ years of applied experience using Python Experience in marketing analytics, including customer acquisition and campaign measurement Experience building data visualizations for analysis and presentations, including Tableau Demonstrated ability to solve unstructured problems independently while maintaining strong stakeholder alignment Strong strategic, organizational, and relationship-building skills to prioritize multiple initiatives and deliver on time About Us Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs. We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process. We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation. Equal Opportunity Employer/Disability/Veterans About the Team Our Consumer & Community Banking division serves our Chase customers through a range of financial services, including personal banking, credit cards, mortgages, auto financing, investment advice, small business loans and payment processing. We're proud to lead the U.S. in credit card sales and deposit growth and have the most-used digital solutions – all while ranking first in customer satisfaction. The CCB Data & Analytics team responsibly leverages data across Chase to build competitive advantages for the businesses while providing value and protection for customers. The team encompasses a variety of disciplines from data governance and strategy to reporting, data science and machine learning. We have a strong partnership with Technology, which provides cutting edge data and analytics infrastructure. The team powers Chase with insights to create the best customer and business outcomes. Chase