MARKETING DIRECTOR

Marketing Manager

Leads and guides the efforts of the marketing department. Oversees implementation of the marketing strategy which includes campaigns, events, digital marketing, and public relations. Creates marketing and communication strategies for the organization. Coordinates and directs marketing projects and major events from start to finish. Conducts research and analyzes trends in products and/or services offered to develop marketing strategies for new and existing products and services. Develops surveys, focus groups and performs marketing analysis to identify needs and wants of various market(s). Conducts competitor research to develop strategies that maximize profit and market share while meeting customer satisfaction. Carries out continuous analysis of competitive environment and consumer trends. Works closely with product management team to define marketing materials and programs. Develops and builds brand strategy and awareness. Launches and maintains commercial sponsorship with businesses by establishing and meeting their marketing objectives. Generates commercial sponsorship proposals. Manages social media presence and directs programs to improve social media reputation and recognition. Maintains contacts with outside organizations within the community for the purpose of exchanging information and working in programs of mutual interest. Provides public affairs and public relations services for the Force Support Squadron with other base agencies. Prepares, justifies, and submits annual budget resource requirements. Monitors expenditures and uses cost-benefit thinking to set priorities. Attends and briefs at meetings on behalf of FSS. Guides the day to day activities of the marketing team. Ensures marketing objectives are implemented by the marketing team. Assigns work to subordinates based on priorities and deadlines. Assures that mission and accuracy requirements are met; selects employees; hears and resolves grievances and complaints; initiates corrective and/or adverse action for performance or conduct; schedules and grants leave; identifies training needs. Appraises performance with established guidelines. Provides appropriate recognition and feedback for employee performance. Periodically review organization structures to ensure position guides are accurate. Performs other related duties as assigned.