Events Manager

As passionate about our people as we are about our mission. Why Join Q2? Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology-and we do that by empowering our people to help create success for our customers. What Makes Q2 Special? Being as passionate about our people as we are about our mission. We celebrate our employees in many ways through our year-round Q2 ChangeMakers awards program and global moments of recognition and connection. We invest in the growth and development of our team members through ongoing learning opportunities, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun and giving back together. From company-wide volunteer days to events like our Q2 Homecoming Week-featuring learning, community service, and culture-building experiences-we create opportunities to connect, grow, and make an impact. SUMMARY As the Senior Event Manager, you will serve as the primary backup for the Manager, Events & Tradeshows. You will lead the development and execution of event marketing strategies that elevate brand visibility, engage key audiences, and drive measurable business growth. This highly collaborative role partners closely with Leadership, Sales, Product, Marketing, and Customer Success teams to ensure every event , whether an industry conference, hosted experience, or VIP engagement , aligns event strategy with overarching business objectives. You'll be accountable for delivering high-quality, impactful event experiences that strengthen relationships, generate leads, and contribute to revenue goals. You will also be responsible for creating overall Event Strategies that align with our product and Line of Business Goals . You will be the prime point of contact for our Marketing Efficiency AI Objectives and will mentor and onboard new Event Managers. Travel required: approximately 20% travel RESPONSIBILITIES : Strategy, Planning & Integrated Execution Own the annual event calendar and portfolio framework for an assigned segment, and align to integra te audience signals, competitive timing, and account-level priorities into an event plan . Lead cross-functional planning across marketing, sales, product, and customer success to ensure event programs are sequenced, resourced, and aligned to go-to-market objectives. Manage and execute 15+ multi-tier events annually while leading CONNECT workstreams; maintain portfolio-level performance scorecards and present data-backed recommendations to marketing leadership. Act as the primary backup to the Event Team Manager, representing the team in meetings and presentations and ensuring continuity of operations. Audience Targeting & Pipeline Influence Lead pipeline influence strategies for priority accounts through event activations deliberately sequenced to build buyer confidence and accelerate time-to-close. Build repeatable sales enablement frameworks that connect event engagement to pipeline creation; partner with sales leadership to co-own follow-up execution and pipeline targets. Drive attendee engagement through innovative strategies, ensuring effective lead capture and structured post-event follow-up to optimize ROI. Brand Expression & Stakeholder Presence Elevate the organization's brand presence across high-priority events through differentiated content and activation concepts that create a memorable, distinctive impression. Develop and deliver executive-level event strategy communications to VP and SVP audiences Partner across Product Marketing, Content, and Design to ensure strategic alignment on event vision, messaging, and brand representation across all materials, signage, and promotional assets. Cultivate relationships with clients, prospects, vendors, and strategic partners through curated, high-touch event experiences designed to deepen relationships and advance pipeline objectives. Data-Driven Decision Making & Continuous Improvement Synthesize competitive intelligence, market trends, and performance data to make event investment recommendations; assist to build the analytical case for continuing, scaling, or sunsetting events. Evaluate and recommend marketing technology solutions based on functional fit and integration requirements; build reusable AI-assisted workflows that improve team efficiency. Conduct in-depth post-event analysis measuring ROI, attendee quality, and pipeline contribution; leverage data and insights to continuously refine future event strategies. Serve as a prime point of contact for the team's Marketing Efficiency AI Objectives; mentor and onboard new Event Managers on tools, processes, and standards. Full-Lifecycle Event Execution Orchestrate multiple simultaneous events across different planning phases with #J-18808-Ljbffr