Sales Director

Job Details Level: Experienced Job Location: Shadowlake - Houston, TX 77077 Position Type: Full Time Education Level: 4 Year Degree Travel Percentage: Up to 50% Job Shift: Day Job Category: Sales ROLES PURPOSE The Sales Director exists to drive sustainable, ethical occupancy growth by leading the sales function in alignment with Gemstone's aging-in-place philosophy, clinical standards, and operational capacity. This role ensures that sales activity is produces census growth. The Sales Director is accountable for process, quality and integrity, not just volume. Success Definition Success in this role means: Occupancy grows the steadily with clinical or operational support Sales staff consistently qualify and set honest expectations Admissions align with AL vs MC scope and aging-in-place plans 90-day and 6-month retention rates are strong Clinical and Ops teams trust the sales function Core Accountabilities (Non-Negotiable) The Sales Director is directly accountable for: Ethical execution of the full sales funnel Training and supervision of sales and staff Enforcement of sales SOPs and messaging standards Coordination with Clinical and Operations on admission Sales performance reporting and forecasting Sales performance that compromises care quality is unacceptable. RESPONSIBILITIES Daily Review new inquiries and qualifications notes Ensure CRM is accurate and current for trackability Coach sales staff on active prospects Ensure timely follow‑up and documentation Weekly Review pipeline and conversion metrics Planned outreach to drive organic leads Ensure move in paperwork is complete and get to the clinical team Conduct sales team meeting and role‑play tours for weekend team or 2nd shift Alight with Eds on move‑ins and concerns Updated the Projections Tool Monthly Analyze retention and admission outcomes Review referral source performance Update forecasts and capacity alignment Complete the bonus worksheet to receive bonuses in a timely manner Quarterly Refine sales strategy and messaging Participate in mock surveys and audits Evaluate sales staff performance and development Decision Rights The Sales Director May Set sales process, standards and exceptions Coach, correct and discipline sales staff per matrix Pause or redirect sales efforts based on capacity The Sales director must consult or elevate Clinical appropriateness decision - Wellness Director/ DON/ RCC/ HWC Operational capacity issues - ED/ Regional Ops Policy changes - Executive Leadership KPIs & METRIC (SALES SCORECARD) The Sales Director is measured on: Occupancy growth Qualified tour‑to‑move in conversation rate 90-day and 6‑month retention Admission reversals or early discharges Sales documentation completeness

SYSTEMS & TOOLS USED ALIS- CRM/MAR

Marketing dashboards SOP library and training materials Reporting and forecasting tools TIME & EFFORT EXPECTATIONS This is a full‑time leadership role requiring availability, coaching presence, and cross‑lane coordination. QualificationsTRAINING & ONBOARDING REQUIREMENTS Before independent leadership, the Sales Director must Complete Gemstone Sales SOP training Master AL vs MC Scope matrix Understand aging‑in‑place policy and limitations Shadow Eds and Wellness Directors during admission Ongoing training includes Ethic sales coaching Referral relationship development Data‑driven sales management CULTURAL EXPECTATIONS The Sales Director is expected to model Honestly & Ethical decisions Long‑term thinking Respect for clinical authority Calm, professional communication CAREER PATH & GROWTH This role can progress to Regional Director VP of Sales Platform Leadership Advancement is based on sustainable outcomes, not raw volume ROLE BOUNDARIES The Sales Director: Does not make clinical determinations Does not promise unlimited care Does not override ED or DON decisions Does not incentivize unethical behavior #J-18808-Ljbffr Gemstoneslc