Field Marketing Manager

Job Description

Job Description

Field Marketing Manager
Denver · Hybrid

Gravitee is a 2025 Gartner® Magic Quadrant™ Leader, on a mission to govern the world’s intelligence.

We deliver the industry’s most advanced platform for Any API, Any Event, and Any AI Agent, trusted by global leaders like Michelin, Roche, and Blue Yonder.

Why Gravitee?

• The Mission: We are bridging the gap between traditional tech and the new frontier of AI Security.

• The Momentum: We combine the credibility of a market leader with the high-octane speed of a startup.

• The DNA: We hire "Hold Nothing Back" individuals - passionate professionals who want to redefine how the world interacts with technology.

The Role

We're hiring a Field Marketing Manager to own regional demand generation and event strategy across our US market, driving pipeline and revenue impact in close partnership with Sales. Reporting to the Director of Marketing, you'll build and execute the field marketing plan that turns our national campaigns into localized, high-converting programs — partnering closely with Sales, Demand Generation, and Product Marketing to make every regional touchpoint count.

A core part of this role is running field marketing like a pipeline engine, not an events calendar. You'll use data on pod performance, SQL quality, and account engagement to decide where to invest — which regions, which formats, which accounts — and you'll be accountable for the pipeline those investments generate. You will champion a culture where every regional program has a clear commercial reason to exist.

As our Field Marketing Manager, you will own the end-to-end regional marketing plan for the US — from third-party conferences and owned events to ABM programs, regional dinners, and Sales-aligned field campaigns. This is a builder role: you'll be hands-on planning and running programs yourself while also managing agencies, vendors, and freelance production support to scale what works.

The ideal candidate has run field marketing in B2B SaaS before, thinks like a pipeline owner rather than an events planner, and is equally comfortable building a regional strategy deck and standing at a booth making sure the badge scanner works. This is an opportunity to be the connective tissue between corporate marketing strategy and the regions where deals actually get won.

What You’ll Be Doing

Regional Strategy & Planning

• Build and own the US field marketing plan, aligning investment to pod performance (NORAM East, NORAM West) and pipeline targets.

• Partner with Sales leadership to identify target accounts, priority regions, and the right program mix (events, ABM, dinners, roadshows) for each.

• Localize national campaigns and narrative (including category and product messaging) into regional programs that land with specific audiences.

Event & Program Execution

• Plan and run the full lifecycle of field programs: third-party conference sponsorships, owned events, executive dinners, regional roundtables, and account-based experiences.

• Manage logistics, budget, staffing, and follow-up for every program, ensuring a consistent, high-quality on-site experience.

• Stay hands-on: manage vendor relationships, review creative and signage, and be on-site for flagship programs.

Pipeline Accountability & Measurement

• Own pipeline and SQL targets for field-sourced and field-influenced programs, reporting performance by region and pod.

• Build a clear post-event follow-up process with Sales and SDRs to convert event engagement into pipeline.

• Track program ROI and use the data to reallocate budget toward what's working.

Cross-Functional Partnership

• P artner with Demand Generation and Paid Media to ensure field programs are supported by pre- and post-event nurture and ad targeting.

• Work with Product Marketing to make sure regional messaging reflects current positioning and category narrative.

• Collaborate with Sales on account selection, outreach cadence, and program follow-through so field marketing is viewed as a revenue partner, not an events function.

Budget & Vendor Management

• Own the US field marketing budget, including sponsorship negotiations and vendor contracts.

• Select and manage external partners (production, staffing, swag, venues) to extend program capacity without compromising quality.

Essential Skills

• 4+ years in field marketing, event marketing, or regional demand generation, ideally in B2B SaaS or technical/developer -focused companies.

• Proven track record of owning pipeline or revenue targets tied to field programs, not just attendance or satisfaction metrics.

• Strong Sales partnership instincts — comfortable working directly with regional sales leaders and SDR teams on account selection and follow-up.

• Experience managing full event logistics end-to-end, from budget and vendor selection to on-site execution.

• Comfortable using pipeline and marketing performance data (e.g., SQL volume, pod performance, program ROI) to make investment decisions.

• Excellent project management skills, with the ability to run multiple concurrent regional programs against tight timelines.

• Strong written and verbal communication skills, with experience localizing corporate messaging for regional or account-specific audiences.

• Based in the US, with willingness to travel regularly to events and regional markets. Who Thrives Here

Our growth is powered by people who bring passion to their craft, professionalism to their execution, and a commitment to excellence. You’ll thrive here if you:

• Care deeply about high-quality output and brand clarity.

• Are curious, adaptable, and energised by the fast-moving AI landscape.

• Take full ownership of your projects from concept to completion.

• Value a culture of openness, collaboration, and constant evolution.

• Are a self-starter who thrives in high-energy environments, balancing rapid hustle with strategic focus.

Life at Gravitee

You’ll get:

• Competitive medical coverage

• Pension / 401k program options

• Stock options - you build it, you own it

• Generous paid time off + in-country national holidays

• Mental health days + wellness allowance

• Your birthday off ????

• Professional development budget to fuel your growth

• Hybrid work culture with hubs across regions

• Quarterly team events + annual offsite at an exciting location

• A meaningful, progressive, global company culture that is as fun as it is hardworking

• Endless growth opportunities

Location: Denver, CO
Remote Status: Hybrid

Salary Range: Up to $165,000 (Base + Variable)

At Gravitee, we believe diverse perspectives make better products and stronger teams.

At Gravitee, no employee or applicant will be treated less favorably on the grounds of sex, marital status, race, color, nationality or ethnic or national origin, disability, gender, sexual orientation, gender identity, age, pregnancy or maternity, marital or civil partner status, or religion or belief.

By clicking submit below, you consent to allow Gravitee to store and process the personal information submitted above.