Hybrid Digital Marketing Manager - $$$$-65/hr on w2

Job Title: Digital Marketing Manager

******: $$$$4-65/hr on w2**

Location: 2 Corporate Drive, Suite 445, Shelton, CT 06484

Duration: 06 months
Shift: 1st - 8 hour day shift, (M-F 9 AM - 5 PM)

Hybrid: 60% - Spending 3 days onsite (Tuesday-Thursday)

Education:

• Bachelors in Marketing, Communications or related degree required.
• 5-7 years experience with Digital Websites, Social Media, Consumer Promotion Marketing, Digital Couponing, Search Marketing preferred.
• CPG experience preferred.

Top 3 skills:

• Strong analytical skills with experience translating performance data into strategic recommendations.
• Excellent project management, communication, and organizational skills.
• Strong understanding of national media

Position Summary

• The Marketing Manager, Media is responsible for leading media strategy, planning, execution oversight, and budget management across the AZO and Estroven brands within i-Health.
• This role serves as the primary liaison between Brand, Marketing, Finance, and Media Agency partners, ensuring media investments align with business objectives and drive measurable brand and sales outcomes.
• The position owns day-to-day media strategy consultation, annual planning development, agency performance management, and execution readiness for major campaign launches and business priorities.

Key Responsibilities

Media Strategy Leadership:

• Serve as the day-to-day strategic lead for media-related questions, recommendations, analyses, and decision-making across brand and sales teams.
• Evaluate active campaign performance and provide strategic recommendations to optimize media effectiveness and business outcomes.
• Assess, challenge, and refine agency recommendations to ensure alignment with brand objectives, audience strategies, and budget priorities.
• Partner cross-functionally with Brand, Sales, Insights, Finance, and Marketing teams to guide media investment decisions.
• Lead strategic discussions regarding media channel mix, investment allocation, and performance optimization opportunities.

Women's Health Advertising & Sales Media Ownership:

Own monthly Advertising & Sales media reconciliations, including:

• Working media investments
• Non-working media expenditures
• Production-related costs
• Manage budget tracking and financial stewardship to ensure accuracy, accountability, and visibility across stakeholders.
• Develop and recommend investment shifts across national media channels based on performance insights, business priorities, and growth opportunities.
• Lead strategic decisions between national media, retail media, non-working investments, and production allocations.
• Serve as the primary contact for media agency partners, ensuring efficient communication, issue resolution, and execution alignment.
• Maintain and oversee media flowcharts, budget updates, and campaign change management processes.

Annual Media Planning (2027 Planning Cycle)

• Lead detailed review and evaluation of media agency annual plans.
• Analyze media strategies, channel recommendations, investment levels, audience approaches, and expected business outcomes.
• Provide strategic feedback and recommendations to improve plan effectiveness and alignment with organizational goals.
• Partner with Brand and Marketing Leadership to identify opportunities for media investment optimization and achievement of 2027 business objectives.
• Support development of integrated media plans that balance brand-building and business-driving priorities.

Media Execution & Launch Readiness

• Lead planning and execution activities required to launch Q1 media programs, with a particular focus on January activation readiness.
• Beginning in late October and early November, coordinate strategic planning and operational execution across media, influencer, content, and agency partners.
• Ensure all campaign assets, media placements, budgets, timelines, and stakeholder approvals are completed in advance of launch deadlines.
• Monitor launch execution and proactively identify risks, opportunities, and optimization strategies.
• Facilitate successful integration of media, influencer, and content initiatives to maximize campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business, or related field.
• 7+ years of experience in media strategy, media planning, integrated marketing, or related functions.
• Strong understanding of national media, digital media, retail media, influencer marketing, and media budgeting processes.
• Experience managing agency relationships and evaluating media recommendations.
• Demonstrated ability to influence cross-functional stakeholders and senior leadership.
• Strong analytical skills with experience translating performance data into strategic recommendations.
• Excellent project management, communication, and organizational skills.
• Experience managing multi-million-dollar media budgets preferred.