Digital Marketing Specialist V

Digital Marketing Specialist VImmediate need for a talented Digital Marketing Specialist V. This is a 06+months contract opportunity with long-term potential and is located in Mountain View, CA (Hybrid).Key Responsibilities:Grow referral as an acquisition channel by owning the strategy, roadmap, execution, and performance of referral programs.Personalize referral propositions, messaging, incentives, and timing across TurboTax DIY, Assisted, and Full Service customers.Build an always-on referral engine by identifying customer signals that indicate advocacy moments and creating engaging referral concepts.Partner closely with Product, Engineering, Lifecycle, and Analytics teams to integrate referral into the customer experience.Establish a measurement framework that connects referral performance to customer acquisition and economics.Key Requirements and Technology Experience:Key Skills: Experience with expert- or advisor-mediated referrals, cross-brand referral ecosystems, consumer financial products, or building a referral/growth capability from 0?1.AI fluency: leveraging AI and modern tools for research, analysis, experimentation, creative development, and reporting.7+ years in consumer growth, lifecycle marketing, product marketing, referral/advocacy, or a related discipline, with meaningful hands-on ownership of referral or customer-led growth.Experience owning a growth program end-to-end — from strategy and creative development through experimentation, measurement, and optimization.Deep understanding of referral mechanics, including incentive design, conversion funnels, lifecycle triggers, and fraud prevention.Strong creative and analytical instincts to originate compelling referral concepts and interpret results effectively.An entrepreneurial operating style, comfortable navigating a large, matrixed organization to achieve results.