Brand Manager

Brand Manager, TUMS , you will help accelerate the growth of the #1 market share leader in heartburn relief , shaping what's next for one of Haleon's most iconic brands. You’ll lead a high-performing team and play a pivotal role in driving innovation, cultural relevance, and breakthrough consumer engagement —unlocking new ways for TUMS to win with today’s consumers. This role is built for a modern and experienced brand builder—someone who moves fast, challenges conventions, and turns insight into action to fuel growth. What You’ll Do: Serve as a key voice for TUMS in innovation development, ensuring all initiatives are rooted in consumer insight and aligned to brand strategy Partner with the Brand Director on commercial planning and long-term growth strategy Identify and unlock incremental growth opportunities across retail, eCommerce, and new distribution Lead performance tracking discipline, translating POS and panel data into clear actions and impact Lead Breakthrough Execution Own delivery of 360° marketing plans for priority innovation launches, driving strong in-market performance with agility Lead claims development and in-market superiority, partnering closely with Innovation, Medical/Legal/Regulatory, and base business teams Champion social-first and creator-led work that drives relevance, talkability, and brand momentum Partner with agencies to deliver bold, platform-native creative that breaks through Enable Media & Performance Excellence Partner with Media to optimize ROI, reach, and channel mix, meeting consumers where they are Use data and insights to continuously test, learn, and accelerate performance Lead & Develop Talent Manage and develop a team of Associate Brand Managers, fostering a high-performing, growth-oriented culture Who You Are A growth-oriented brand builder energized by creating what's next Fluent in modern marketing, including social, culture, and digital ecosystems Comfortable navigating ambiguity with a bias for action and speed Insight-driven, with strong instincts grounded in data and consumer understanding A collaborative leader who can influence and align cross-functional teams The position is based in Warren, NJ, and follows a hybrid model, requiring an in-office presence of 3 days per week. Why you? Basic Qualifications: 5+ years of brand marketing experience (experience in innovation, digital, or social strongly preferred) Proven ability to launch or scale new products, platforms, or ideas Strong project management and cross-functional leadership skills Experience managing agency partners and external vendors Solid business acumen, including financial ownership and performance management Why This Role This is an opportunity to have real, visible impact—shaping the future of TUMS and accelerating growth for a category leader. You’ll help drive relevance, unlock new demand spaces, and build a brand that shows up powerfully in culture and in consumers’ lives. The salary range for this role is $142,282 - 195,635 USD annually + bonus #J-18808-Ljbffr