Associate Consultant

Associate Consultant, (m)PHASIZE

Marketing is the cornerstone of brand growth, yet a financial investment. Accordingly, brands assess marketing's influence on sales/profit, brand equity, and financial brand value. (m)PHASIZE is a brand analytics and marketing effectiveness consultancy that guides every marketing investment to count. Our clients discover what marketing budget, mix, messaging, and positioning would outperform the competition. Our Fortune 1000 clients have experienced 15% or more improvements in marketing returns, whereas fast-growing start-ups have accelerated their market positioning with a cumulative increase in marketing returns.

Imagine a role that challenges and grows your critical thinking, problem-solving, and analytical creativity. You will tackle intriguing business and marketing problems alongside warm, supportive, and bright colleagues. The team at (m)PHASIZE consists of brand analytics and marketing effectiveness consultants with an average of ten years of experience in identifying marketing budgeting and positioning that help clients outperform their competition.

As an Associate Consultant, you'll combine analytical, business management, creative thinking, interpersonal, and leadership skills, developing each over time. Be in the thick of the actions to business and marketing questions like:

• How much should I invest in marketing to meet business goals?
• What brands, products, and seasons were most profitable, and why?
• What marketing levers do I increase or decrease to enhance overall profitability?
• What competitive, cultural, economic, perceptional, and social factors influence sales gain or loss?
• What marketing budget, mix, and positioning help meet business goals?

To address these critical questions, you will become adept in:

• Mathematical modeling
  • Creating econometric models to estimate marketing-driven sales and return on investment (ROI)
  • Implementing machine learning (ML) to forecast consumer response and future ROIs
  • Diagnosing mathematical integrity and actionable business implications from model results
• Business and marketing insights
  • Identifying brand, category, and competitive information that explains clients' sales
  • Evaluating media budget, media mix, and media buys to address sales from media
  • Assessing target customers and audience to shape future brand and media strategies
• Business communication and project management
  • Interviewing clients' teams and marketing partners
  • Training of effective and succinct presentation abilities
  • Timely tracking of data and information gathering and delivery of modeling projects

General prerequisites

• Recent graduate with two or less years of experience in data science, consulting, or marketing analytics
• A team player who is also an independent thinker; recognition that value comes from a collective effort
• Strong analytical skills with curiosity and a willingness to think the impossible
• Deadline-driven, organized, and capable of multi-tasking
• Strong verbal and written skills with an interest in presentations

• Coursework in econometrics, machine learning, multivariate analysis, and/or time series analysis
• Proficiency or familiarity with open-source modeling languages, such as R or Python
• Proficiency or familiarity with data and spreadsheet tools like MS Excel/PPT, SQL, and/or Tableau
• Any prior interest or knowledge in marketing science topics and advertising/media data
• A bachelor's degree is required; a master's degree in quantitative discipline is a plus