Director, Product Marketing, Legacy (Irvine)

Hybrid Work Model

Job Summary:

Reporting to the Vice President of Product Marketing, the Director of Product Marketing is tasked with driving world class game marketing and performance across a portfolio of iconic SEGA IP, including Crazy Taxi, Jet Set Radio, Streets of Rage, and more. Working closely with studio partners, marketing cross functional teams, and key business stakeholders in our American, European, and Japan offices, you will lead your team to shape the global product marketing strategy, positioning, and go-to-market tactical plan as well as drive the business plan for your titles worldwide. As an accomplished marketer and team leader you will manage and grow your team, develop strong planning processes, and play a pivotal role as part of the marketing leadership team that will continue to drive innovation and constantly advance SEGA’s global marketing capability and performance.

Duties and Responsibilities

• Be the owner for all aspects of marketing leadership across a portfolio of assigned titles. This includes owning full lifecycle management from long-range portfolio planning to foundational marketing strategy to go-to market execution and postmortem.
• Develop, implement, and lead product positioning, audience definition/sizing and the over-arching marketing strategies.
• Drive the timely planning and execution of go-to-market plans across all marketing channels.
• Oversee the creation of all global marketing assets for your product and campaigns, including key art, logos, trailers, and more.
• Ability to lead and influence decision making across key executive stakeholders, including business and game development for brands such as Sonic the Hedgehog and more.
• Function as a highly collaborative custodian of integrated marketing across multiple partners including communications and public relations, community, sales, creative services, events, paid media, 1 st parties, external agencies, development teams, and regional marketing teams in the Sega of Europe and Sega of Japan offices.
• Mentor and develop a team of product marketing leads, to empower them to lead cross functional teams on marketing campaigns for their games.
• Support the inline/greenlight process with market insights and forecast rationale all while representing the needs of players.
• Own the Western P&L and manage the marketing budget across your portfolio.
• Serve as the global marketing lead for your games, ensuring regional marketing teams create plans that adhere to a global marketing strategy, while simultaneously encouraging and empowering regional teams to develop marketing plans tailored to their market, audience preferences and behaviors.
• Develop and maintain excellent relationships with studio partner and serve as the voice of the brand to players and the voice of the players to developers.
• Work hand in hand with transmedia and brand team counterparts to develop complimentary marketing plans to help grow the audience for SEGA brands and leverage movies, TV, consumer products, and other transmedia initiatives to help market your games.
• Function as a change agent and drive high impact, innovative marketing campaigns and initiatives, with ability to explain effectiveness via KPIs.
• Ability to analyze varieties of data, identifying marketing trends, and apply data to produce fact‑driven recommendations.
• Other related duties as required.
• Working in‑office is an essential function of this position. This requirement of face‑to‑face interaction is in place to ensure effective supervision, collaboration, and teamwork. In‑office attendance is required for the following reasons:
  • For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.
  • To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem‑solving, and stronger cohesion among co‑workers and within teams.
  • To enhance the sharing of information necessary to effective job performance and product creation.
  • To enhance understanding of our stakeholders’ work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.

Qualifications

Qualifications and Skills:

• Minimum of 10+ years of experience in a marketing role within gaming and or consumer products. Experience at a major game publisher or consumer product company with experience launching multiple games preferred.
• Bachelor’s Degree or equivalent experience in the field, MBA a nice to have, but not required.
• Must be a gamer or passionate about the gaming industry, and care deeply about representing the needs of players.
• Experience working within Japanese headquartered companies, or relevant non‑domestic headquartered companies strongly recommended. Experience working in a global environment a must.
• Japanese language skills are a plus but are not required.
• Experience developing, managing, and pitching global marketing campaigns, working with regional and cross functional teams to ensure the vision is executed effectively.
• Experience managing marketing budgets of $5M - $50M+
• Direct experience and knowledge of 1 st party console and PC platform partner processes and policies.
• Experience in project management, analysis, and the ability to collaborate with multiple teams on multiple projects in a fast‑paced environment.
• Highly effective oral and written communication skills and attention to detail.
• Independent worker with little supervision required and willingness to navigate areas of unfamiliarity while maintaining a positive, professional, collaborative, and flexible attitude.
• Strong analytical skills necessary to measure campaign effectiveness/ROI and adjust as needed.
• Ability to coordinate execution of plans within budget and established timelines.
• Ability to manage a team of direct reports, with desire to grow, cultivate, and nurture direct reports.
• Willing to occasionally conduct meetings with Europe and Japan around normal US business hours as needed.