Marketing Specialist

KEY RESPONSIBILITIES Event planning: Assist with planning, setup, event calendars, shipping, and overall execution of conferences, tradeshows, and promotional activities Create collateral with Adobe Creative Cloud to support events and the business As needed, greet and engage attendees in a friendly, professional manner, distribute informational materials and answer questions about the organization or products Support event team members to ensure smooth operations Assist with event takedown and post‑event cleanup Track attendance, engagement, and feedback for future improvements Digital Strategy: Develop digital strategy, and identify and monitor associated metrics. Content creation and messaging for a variety of target audiences and channels Understand paid digital, and develop and execute targeted campaigns, monitoring results and adjusting for optimal performance. Website management Creation and distribution of a quarterly newsletter. Development, marketing, and delivery of user webinars for related technical content Marketing Support: An ever‑changing variety of tasks needed to keep a start‑up marketing team functioning smoothly. Qualifications Technical Skills Bachelor’s degree in Marketing, Communications, Journalism (or other related field) or a relevant combination of experience, education, and training 7+ years of professional experience in marketing creating collateral, content and social media management Proficient with Adobe Creative Suite including Illustrator, and managing multiple marketing projects from beginning to end Hands‑on experience with digital marketing tools including HubSpot Marketing Hub Proofreading, editing and standardizing proposal text for proper grammar, spelling, comprehension and style while adhering to brand standardizations. High attention to detail is critical. Experience in developing and executing digital strategy and social media and website management. Bonus points for: Video storytelling Experience in tradeshow management. Soft Skills Self‑starter, proactive problem solver. Strong organizational skills and exceptional attention to detail. Excellent communication and interpersonal skills, with the ability to work effectively in a collaborative team environment. Ability to manage multiple tasks and prioritize work effectively in a fast‑paced environment. Able to take initiative with a solution‑focused mindset, the ability to work in ambiguity and pivot through the unexpected. Base salary $90,000 – $110,000* depending on experience. *Total compensation includes stock options, base salary, and potential annual bonus. #J-18808-Ljbffr