Digital DTC Product Manager

Our beauty client in NYC is seeking a Digital DTC Product Manager! This role will maintain and execute the brand’s global digital product roadmap. This role is responsible for overseeing the end-to-end DTC customer journey, removing friction, and optimizing the user experience strategy across our rapidly growing eCommerce channel. You will be tasked with keeping the global brand layer up-to-date with the latest features, using analytics to drive enhancements, and ensuring all global markets adhere to mandated DTC guidelines. The ideal candidate serves as a key subject matter expert regarding website KPIs, industry benchmarks, and customer expectations, ensuring brand remains a leader in the e-marketplace.

• Pay Rate: $37.55
• Contract role running through September 2026

Responsibilities:

Platform Management & Technical Roadmap

• Brand Layer Ownership: Manage the brand’s global website platform (NextGen Lora Brand Layer). Partner with the global product team and external Merchandising/Development agencies to ensure the brand layer is maintained and accessible.
• Feature Integration: Keep the global brand layer current by implementing the latest features and technical best practices.
• Cross-Functional Partnership: Act as the bridge between direct-to-consumer counterparts in various markets and technical teams to ensure the brand’s vision is embodied within the site.

UX/UI Excellence & Site Optimization

• Frictionless Journey: Oversee the DTC customer journey, proactively identifying and removing blockers or friction points to increase conversion.
• Conversion Rate Optimization (CRO): Partner with market teams to implement User and A/B testing. Propose hypotheses, build tests, and analyze results to constantly evolve the .COM experience.
• DMI Collaboration: Work closely with the Digital Content Lead to develop high-performing landing pages and Product Detail Pages (PDPs) for the global .COM business.

Analytics & Data-Driven Strategy

• Actionable Insights: Leverage Google Analytics and consumer behavior data to drive site enhancements and inform the broader eCommerce strategy.
• KPI Benchmarking: Serve as the subject matter expert on all website KPIs, synthesizing learnings into a feedback loop for the global product owner team and market counterparts.
• Competitive Analysis: Recommend best-in-class site functionality based on ongoing competitive analysis and digital industry trends.
• Market Auditing & Communication
• Guideline Enforcement: Own the local DTC auditing process to ensure all global markets are following mandated DMI guidelines.
• Relationship Management: Manage ongoing relationships with market and zone digital technical counterparts to facilitate the sharing of learnings and best practices.
• Implementation Tracking: Conduct regular audits and provide structured feedback to markets to ensure global consistency in the DTC experience.

Required Qualifications:

• Experience: 1-2+ years of experience in a product management and e-commerce role. Experience in onsite testing and conversion rate optimization is preferred.
• Education: Bachelor’s degree required.
• Technical Skills: Prior experience with Salesforce Commerce Cloud (SFCC) and Google Analytics is preferred. Strong quantitative skills to translate data into actionable business items.
• Product Management: Ability to manage multiple responsibilities in an incremental and iterative way, overcoming obstacles to deliver results.
• Mindset: A creative problem solver with a passion for user-centric design. Exceptional attention to detail and the ability to influence multiple stakeholders in a highly collaborative, fast-paced environment

If you meet the required qualifications and are interested in this role, please apply today. 

The Solomon Page Distinction

Solomon Page offers a comprehensive benefit program for hourly employees. We pride ourselves on offering medical, dental, 401(k), direct deposit and commuter benefits to our employees, including freelancers - which sets us apart in the industries we serve.

About Solomon Page

Founded in 1990, Solomon Page is a specialty niche provider of staffing and executive search solutions across a wide array of functions and industries. The success of Solomon Page reflects an organic growth strategy supported by a highly entrepreneurial culture. Acting as a strategic partner to our clients and candidates, we focus on providing customized solutions and building long-term relationships based on trust, respect, and the consistent delivery of excellent results. For more information and additional opportunities, visit: solomonpage.com and connect with us on Facebook, and LinkedIn.

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