Digital Marketing Specialist
Pivotal Talent Search
Marketing Content & CRM Specialist
Location: Ozark, MO - Onsite Monday - Friday (8am - 5pm)
The Digital Marketing Specialist will play a key role in executing and optimizing our digital marketing initiatives across SEO, content marketing, lead generation and nurturing, website management, and campaign execution. This role is ideal for someone who combines creativity with analytical thinking and enjoys building marketing systems that drive measurable results. The ideal candidate is proactive, detail oriented, tech savvy, and passionate about continuous improvement.
Key Responsibilities
- SEO & Organic Growth
- Manage and optimize SEO strategy using BrightEdge and other SEO tools
- Conduct keyword research, competitive analysis, and trend identification
- Monitor website rankings, technical SEO performance, and organic traffic growth
- Identify content opportunities to improve search visibility and lead generation
- Content Management
- Build and maintain a scalable digital content library
- Update and optimize website content, blogs, and landing pages
- Assist with content planning aligned to buyer journeys and target industries
- Repurpose existing content into multiple formats for campaigns and digital channels
- Ensure messaging and brand consistency across all digital platforms
- Campaigns & Lead Generation
- Develop and execute digital marketing campaigns across email, web, and social channels
- Support lead generation initiatives that drive qualified inbound opportunities
- Create and manage landing pages, forms, CTAs, and campaign assets
- Assist with lead nurturing workflows and marketing automation initiatives
- Coordinate campaign execution with sales and leadership priorities
- Website & Digital Experience
- Perform ongoing website updates and content improvements
- Monitor website performance, user experience, and conversion opportunities
- Ensure website content remains accurate, modern, and aligned with branding
- Analytics & Reporting
- Track and report on marketing KPIs including traffic, conversions, engagement, and lead performance
- Analyze campaign performance and provide optimization recommendations
- Use data insights to improve campaign effectiveness and ROI
Qualifications / Requirements
2–5 years of experience in digital marketing, growth marketing, or demand generation
Strong understanding of SEO principles and digital marketing best practices
Experience with SEO platforms such as BrightEdge, SEMrush, Ahrefs, or similar
Experience managing website content and digital campaigns
Familiarity with Google Analytics, Search Console, and reporting tools
Excellent written communication and organizational skills
Ability to manage multiple projects and deadlines simultaneously
Preferred: Experience with marketing automation and CRM platforms (HubSpot, Salesforce, etc.)
Experience with B2B marketing and lead nurturing
Basic understanding of HTML/CSS or CMS platforms
What Success Looks Like
Growth in organic website traffic and keyword rankings
Increase in qualified leads and conversion rates
Improved website engagement and campaign performance
Consistent execution of digital marketing initiatives
Expansion and effectiveness of content resources and nurture programs
The Ideal Candidate Will Be:
Data-driven and analytical
Creative and proactive
Highly organized and detail-oriented
Comfortable working independently
Passionate about digital growth and continuous improvement
Excited to help scale a growing technology company
Vacancy posted 15 days ago
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