Digital Producer

SC, Myrtle Beach

Full time

REQ-42055

Position Summary: This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic

• Excellent at writing headlines that grow audience and engagement

• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making

• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation

• Understand different ways to tell a story, particularly producing short videos and choosing great photos

• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience

• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast

• Promote and distribute news content on social media

Skill/ Experience Requirements

• 2 years of experience in digital content and journalism

• Capable of researching, interviewing, and writing original news articles

• Clever headline writer that gets readers to click

• Strong multi-tasking abilities

• Organized, technical problem solver and quick decision maker

• Knowledge of SEO best practices and AP Style

• Enjoys working in teams and has excellent interpersonal skills

• Ease with/ability to learn new technology independently and quickly

• Strong communicator

• Some schedule flexibility (nights, weekends)

• Regularly meets measurements of success

• Strong understanding of Google Analytics; Chartbeat experience a plus

• Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

#LI-Onsite

Nexstar Media Group is America’s largest local television and media company with 197 full power stations (including partner stations) in 115 markets addressing nearly 63% of US television households and a growing digital media operation. Nexstar’s platform delivers exceptional local content and network programming to inform and entertain viewers, while providing premium, scalable local advertising opportunities for advertisers and brands across all screens and devices. Learn more at

EEO Statement: Equal Opportunity Employer Minorities/Women/Veterans/Disabled

Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across its television and digital platforms, including more than 310,000 hours of programming produced annually by its business units. Nexstar owns America’s largest local television broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 220 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, our national news network providing “News for All America,” popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including its local TV station websites, The Hill and NewsNationNow.com, are collectively a Top 10 U.S. digital news and information property. For more information, please visit nexstar.tv.

EEO Statement: All qualified applicants will receive consideration for employment without regard to disability, protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.