Marketing Specialist

Marketing Specialist

About the Role
You'll spend a lot of your time in Braze, building campaigns and canvases to engage users and drive conversion throughout the funnel. You'll work closely with Product Marketing, Growth, and other key cross-functional stakeholders to execute large-scale marketing initiatives effectively on a global scale. Ultimately, you'll be part of a team reimagining how users and their teams leverage a digital platform to share their work and build their careers.

What You'll Do:

• Set up and launch a range of multi-channel, multi-step journeys in Braze, with a heavy emphasis on email
• Build and QA email templates according to approved copy/design, using liquid logic & content blocks to personalize campaigns, plus coding some templates in HTML/CSS
• Coordinate with engineering and localization teams to translate emails for up to 26 languages
• Monitor the effectiveness of all campaigns and raise opportunities for improvement to the wider team
• Coordinate various aspects of campaigns, including targeting query workstreams, working closely with creative and product marketing teams to ensure quality executions and on-brand messaging
• Work cross-functionally to help improve processes and refine ways of working
• Collaborate with the Growth Marketing team to inform strategy and tactics across all campaigns globally
• Maintain the growth campaign calendar and task management boards to organize incoming requests and decrease conflicting sends

Who You Are:

• You have 3 to 5 years of experience working within Braze to set up owned channel campaigns and experience translating sends across multiple languages
• You have strong attention to detail, ensuring campaigns are accurate, on-brand, and technically sound
• You have knowledge of SQL and/or BigQuery
• You understand growth tactics, strategies, and optimizations, and have experience navigating marketing funnels
• You have familiarity with the complex dynamics of creative ecosystems. Experience as a creator or working closely with creators is a plus
• You thrive in collaborative environments and enjoy working on cross-functional teams
• You demonstrate initiative and independence, including the ability to manage multiple priorities simultaneously and execute projects with minimal supervision
• You're a creative problem solver who can identify challenges and propose effective solutions