Marketing Specialist
PeopleServe
Marketing Specialist About the Role
You'll spend a lot of your time in Braze, building campaigns and canvases to engage users and drive conversion throughout the funnel. You'll work closely with Product Marketing, Growth, and other key cross-functional stakeholders to execute large-scale marketing initiatives effectively on a global scale. Ultimately, you'll be part of a team reimagining how users and their teams leverage a digital platform to share their work and build their careers. What You'll Do:
You'll spend a lot of your time in Braze, building campaigns and canvases to engage users and drive conversion throughout the funnel. You'll work closely with Product Marketing, Growth, and other key cross-functional stakeholders to execute large-scale marketing initiatives effectively on a global scale. Ultimately, you'll be part of a team reimagining how users and their teams leverage a digital platform to share their work and build their careers. What You'll Do:
- Set up and launch a range of multi-channel, multi-step journeys in Braze, with a heavy emphasis on email
- Build and QA email templates according to approved copy/design, using liquid logic & content blocks to personalize campaigns, plus coding some templates in HTML/CSS
- Coordinate with engineering and localization teams to translate emails for up to 26 languages
- Monitor the effectiveness of all campaigns and raise opportunities for improvement to the wider team
- Coordinate various aspects of campaigns, including targeting query workstreams, working closely with creative and product marketing teams to ensure quality executions and on-brand messaging
- Work cross-functionally to help improve processes and refine ways of working
- Collaborate with the Growth Marketing team to inform strategy and tactics across all campaigns globally
- Maintain the growth campaign calendar and task management boards to organize incoming requests and decrease conflicting sends
- You have 3 to 5 years of experience working within Braze to set up owned channel campaigns and experience translating sends across multiple languages
- You have strong attention to detail, ensuring campaigns are accurate, on-brand, and technically sound
- You have knowledge of SQL and/or BigQuery
- You understand growth tactics, strategies, and optimizations, and have experience navigating marketing funnels
- You have familiarity with the complex dynamics of creative ecosystems. Experience as a creator or working closely with creators is a plus
- You thrive in collaborative environments and enjoy working on cross-functional teams
- You demonstrate initiative and independence, including the ability to manage multiple priorities simultaneously and execute projects with minimal supervision
- You're a creative problem solver who can identify challenges and propose effective solutions
Vacancy posted 4 days ago
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