Content Marketing Specialist

Content Marketing Specialist

AirPro Diagnostics is a leading provider of ADAS calibration and diagnostic solutions, serving the automotive repair and glass industries. We operate in a high-growth, performance-driven environment where precision, accountability, and results are the standard. Our marketing operation is disciplined, data-informed, and built around a proven go-to-market playbook strategy.

We are seeking a content marketing specialist who brings proven execution capability, commercial instincts, and a genuine passion for content that converts. This is not a brand-awareness role. This position is directly tied to revenue-generation goals embedded in our go-to-market strategy and is responsible for creating and distributing content using approved marketing channels to support customer lifecycle, drive a qualified pipeline, and accelerate customer engagement across every stage of the buyer journey.

You will work from an established go-to-market playbook, executing with precision and consistency. While strategy is set at the leadership level, your experience and field-level perspective are valued — we expect you to bring informed input to the table and contribute to the continuous refinement of our approach.

If you thrive in structured, high-accountability environments, are energized by measurable outcomes, and know how to make technically complex content land with a b2b audience, we want to hear from you.

Core Responsibilities

Content Execution & Campaign Management

• Execute all content marketing activities in alignment with the company's internal go-to-market strategy playbook, ensuring consistency, cadence, and quality across every channel
• Develop and publish compelling b2b content across formats — long-form, short-form, email, social media, case studies, one-pagers, video, and technical explainers
• Distribute content using airpro's marketing channels such as email, website, direct mail, social media (organic and paid), paid digital ads, traditional media, etc.
• Own and manage airpro's official social media channels and the organic content execution calendar to drive engagement with the customer at all stages of their journey with airpro
• Manage and maintain a disciplined calendar with clear ownership of deadlines and deliverables

Customer Marketing

• Own content execution across all stages of customers' lives with airpro as defined in the go-to-market playbook, ensuring customers are fully informed and engaged with airpro's initiatives, and the internal sales teams are equipped with the right content at every stage of the funnel to cross-sell, upsell, or retain customers
• Develop high-impact sales enablement materials, including outreach sequences, objection-handling content, and follow-up assets
• Partner closely with inside sales to maintain content relevance, message alignment, and conversion performance

Trigger Marketing & Marketing Automation

• Design, build, and manage trigger-based marketing campaigns, including behavioral triggers, lifecycle campaigns, event-driven sequences, and re-engagement programs
• Ensure trigger logic, segmentation, and messaging are precisely aligned with buyer intent signals and pipeline stage
• Continuously monitor trigger campaign performance, identifying optimization opportunities and surfacing insights to leadership

Data, Analytics & Accountability

• Track, report, and own content performance metrics, including engagement rates, conversion rates, pipeline influence, and sales cycle impact
• Operate with a test-and-learn mindset — propose, execute, measure, and iterate
• Provide regular performance reporting to leadership with clear, data-backed commentary on what is working, what is not, and recommended next steps

Cross-Functional Collaboration

• Serve as a collaborative partner to sales, product, and leadership teams — actively contributing content insights and execution learnings that inform strategic decisions
• Participate in go-to-market planning discussions with a practitioner's perspective, offering informed input rooted in execution experience
• Maintain strong working relationships across departments to ensure content efforts are coordinated and commercially aligned

What You Bring

Experience

• Hands-on experience with the marketing automation platform hubspot required, including trigger/lifecycle campaign execution
• Experience using organic social media to engage with customers is required. Organic social media management and experience creating internal workflows to manage reactions and responses are strongly preferred
• 3–5 years of content marketing experience in a b2b environment. Automotive, automotive technology, saas, or technical services industries preferred
• Demonstrated experience executing inside sales content motions and supporting revenue-generating teams
• Proven track record of producing content that drives measurable pipeline and sales outcomes — not just impressions

Skills & Competencies

• Exceptional written communication skills with the ability to translate technical subject matter into clear, compelling content for a professional b2b audience
• Strong analytical capability — comfortable in dashboards, fluent in performance data, and disciplined about using metrics to drive decisions
• Highly organized with the ability to manage multiple workstreams simultaneously without sacrificing quality or deadlines
• Self-directed with strong execution instincts — you know how to run a play, run it well
• Collaborative by nature — you share what you know, ask smart questions, and make the team stronger

Mindset

• Accountable, not just responsible — you own your numbers and your outcomes
• Thrives in structured, fast-moving environments where performance is visible, and expectations are clear
• Intellectually curious about the automotive and adas space — eager to develop domain fluency
• Treat data as the north star

Preferred Qualifications

• Familiarity with adas systems, automotive diagnostics, or calibration services
• Experience working within a defined go-to-market framework or revenue playbook
• Proficiency with crm platforms (salesforce, hubspot) and their integration with content workflows

What Success Looks Like in Year One

• Full ownership of content execution across all active go-to-market channels with zero dropped balls
• Trigger campaigns are live, optimized, and contributing measurable lift to pipeline velocity
• Inside sales team reports stronger content support and higher-quality outreach materials
• A clear, data-backed performance narrative delivered to leadership each month
• You are known as the person who gets things done without being chased — and whose input makes the team smarter, stronger, and faster

Compensation & Benefit

• $70k/yr.
• Benefits package
• Pto policy
• Hybrid/on-site policy

Airpro diagnostics is an equal opportunity employer. We are committed to creating an inclusive environment for all employees.