Director, Catalog Marketing - Santa Monica, 90404

Director, Catalog Marketing - Santa Monica, 90404, United States of America

How We LEAD

We are currently seeking an experienced Director, Catalog Marketing who will drive the long-term product and campaign strategy for multiple artists and projects across the IGA roster, with specific focus on Urban (Hip-Hop/R&B) catalog while maintaining fluency across all genres. This leader will partner closely with the Department Head and all departments within IGA (A&R, Revenue, Creative, Digital, PR, Radio) to build and execute fully integrated, progressive, and culturally fluent marketing strategies that resonate with both legacy audiences and the next generation of fans.

The ideal candidate brings deep understanding of music history, especially Hip-Hop and R&B, paired with a strategic, forward-thinking marketing mind, strong cultural awareness, trend fluency, and the maturity to bridge legacy artistry with modern audience behavior. This person blends creative instinct, data-driven thinking, operational discipline, and cross-functional collaborationalways keeping artist brand integrity, fan experience, and long-term impact at the center.

How Youll CREATE

Urban + Multi-Genre Catalog Strategy

• Develop and execute innovative catalog marketing strategies for Urban (Hip-Hop/R&B) artists while applying equal expertise across all genres.
• Identify opportunities to pull forward catalog moments that resonate with todays youthbalancing cultural nostalgia with modern relevance.
• Build long-tail strategies that strengthen artist legacy while tapping into emerging discovery behavior, cultural moments, and platform trends.

Creative Ideation & Cultural Fluency

• Bring strong creative instincts and a modern marketing mindsetsomeone who sees possibilities, not limitations.
• Develop big ideas, tentpole moments, viral concepts, and culturally relevant activations that stretch across platforms and audience groups.
• Ensure ideas honor the artists legacy while making them meaningful and exciting for new generations.

Trend Awareness & Viral Opportunities

• Stay deeply connected to cultural trendsespecially TikTok, social audio moments, memes, and youth-driven behavior.
• Recognize viral patterns early and develop strategies to enhance, accelerate, or originate viral catalog moments.
• Bring forward new ideas using remixes, edits, challenges, influencers, and micro-moments that leverage platform algorithms.

Research, Data, and Insights Integration

• Tap into all research and data sourcesinternal insights, data analytics, consumer behavior, streaming patterns, social sentiment, and cultural research.
• Use data to validate opportunities, uncover blind spots, and inform go-forward strategy.
• Ensure the team utilizes internal tools, processes, and cross-functional expertise to maximize performance and efficiency.

Frontline + Catalog Alignment

• Understand frontline release cycles and how they influence catalog moments.
• Work across current genres and frontline teams to ensure that catalog strategy complements and enhances artist development across the roster.
• Seamlessly bridge catalog and frontline marketingensuring holistic, year-round artist narratives.

Cross-Functional Collaboration

• Collaborate with Catalog and Core Label teams including Marketing, A&R, Digital, Creative, International, Commercial, Revenue, and Artist Management to support priority Urban and multi-genre catalog projects.
• Maintain proactive, clear communication with all stakeholdersdeadlines must be met, and alignment must be constant across all moving parts.
• Serve as a key partner to Artist Management, ensuring that campaigns support artist brand integrity and long-term vision.

Execution, Analysis & Optimization

• Guide and oversee the creation of all marketing materials and original content for campaigns.
• Regularly interface with artists and management to ensure alignment on all aspects of release plans and catalog marketing strategy.
• Analyze streaming, sales, radio, and social performance to adjust strategies in real time.
• Use audience insights to optimize rollouts, messaging, formats, and content across channels.

Bring Your VIBE

• 6+ years experience as a Marketing Director and/or Product Manager in music
• Strong experience in Urban (Hip-Hop/R&B) while holding comprehensive knowledge across all genres
• Deep passion for music history, catalog storytelling, and cultural evolutionwhether lived, learned, or actively pursuing
• Strong ability to define and drive strategy, execution, timelines, and cross-functional coordination
• Creative thinker with the ability to generate fresh, innovative marketing ideas rooted in culture
• Strong understanding of DSP behavior and trends (Spotify, Apple, SoundCloud, YouTube)
• Deep familiarity with social platforms and content trends, especially TikTok
• Excellent communication, writing, presentation, and cross-functional relationship skills
• Proficiency with Word, Excel, PowerPoint, and Nielsen analytics (SoundScan, Mediabase)
• Bachelors Degree