Manager Consumer Insights

Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. Job Summary The Brand Insights Manager will be a co-pilot for one of Nestle Waters & Premium Beverage’s (NWPB) prestigious brands. You will be responsible for synthesizing, developing, and driving action around consumer insights for the brand(s). You will own both the learning plan and the budget. You will be a strong connection between shopper insights, category strategy, foresight and analytics for CMI. More importantly, you will be a fierce advocate for the consumer, championing to always put the consumer first. Leadership & Consulting Brand Co-Pilot Serve as the brand “insights co-pilot” by providing thought partnership and solutions to brand management; share ownership on the brand's success as the brand “navigator” in partnership with brand management. Translate data into meaningful and compelling insights, communicated with persuasive storytelling. Be the connector between Brand Insights, Shopper Insights, Foresight, Analytics & Category Strategy fostering a unified team perspective; One CMI POV. Actively pursue opportunities for impact; showcase research/learning on high-value topics unseen or ignored by business partners. You will own the vendor relationships, own the insights budget and own the RFP process. Strategic Perspective Work with business partners to understand and explain business drivers, competitive challenges and forward-looking opportunities for growth, both short and long term. Move beyond data to create actionable perspectives using a “what, so-what, now-what” narrative. Have an end-to-end business mindset; be motivated and vested in the big-picture impact of research and insights that will reinforce brand building by being proactive vs reactive. Serve as Consumer Advocate Drive empathy/understanding across the business team by clearly articulating the consumer voice and providing thought partnership with brand management. Continuously represent the voice of the consumer in an effort to know the consumer deeply and make decisions in favor of consumers. Brand Insights Development High Value Portfolio Strategy Focus on driving high value/high impact work and leverage insights to enhance the full brand portfolio. Connecting the Dots Utilize various data sources to create a compelling business story using what/so what/now what framework that drives understanding of the ‘why behind the what’. Business-Appropriate Communication Tailor research findings to support upcoming decisions and deliver in business-audience appropriate way that drives winning strategies. Financial/Strategic Impact Strategic Planning Develop annual plans and budgets aligned with commercial partners to deliver impactful insights. Deliver Business Goals Contribute to corporate objectives related to Market Share, Sales Volume Growth, Brand Health, Return on Investment, and Product Performance Qualifications/Experiences Bachelor’s degree in Marketing, Economics, Psychology, Sociology, or other related field MBA preferred Minimum of 5-7 years of marketing research experience with budget responsibility in a consumer-packaged goods company. Proficiency in syndicated and custom data knowledge (Nielsen, IRI). Strong drive for results with a passion for THE consumer and Marketing. Business-owner vs. researcher mindset: Ability to work with Marketing teams to build short-term marketing tactics that support long-term strategies and brand vision. Inherently curious, thrives in a culture that requires high agility, flexibility in your ways of working to adjust to multiple demands, shifting business needs & priorities, and rapid change. #J-18808-Ljbffr Nestlé