Analyst - eCommerce Data

Where passion meets opportunity

The best of your adventures is the one you have yet to sail!


Your Purpose

MSC Cruises, the world's third-largest Cruise line brand, is expanding its eCommerce Analytics team in the USA. Reporting to the Director of eCommerce Testing & Analytics, the Data Analyst will be responsible for owning eCommerce tracking plans and ensuring data quality through release cycles, building data pipelines to automate monitoring of eCommerce KPIs, and delivering actionable eCommerce product and commercial performance insights to teams within the larger Marketing and eCommerce groups.

This is a hybrid position requiring 4 days per week in the office, in Miami downtown.

Your Impact

We are looking for a builder-not just someone who runs reports or polishes dashboards and decks, but someone who can connect dots, surface insights, and shape the systems that drive growth. As the sole Data Analyst on the eCommerce Testing and Analytics team, you will have influence on the full life cycle of eCommerce data collection and insight delivery. You will create data tagging plans, design and own our reporting infrastructure, structure collected data into actionable insights, and use these insights to deliver data driven recommendations that will maximize web revenue and web user satisfaction. You'll partner directly with the Director of Testing and Analytics and work closely with the eCommerce product team to surface eCommerce product performance drivers and deliver insights that will unlock the next level of eCommerce product optimization. You'll also help shape how we integrate AI and predictive analytics as our systems evolve.

This role is ideal for someone with strong analytical chops, technical fluency, and a bias for execution. If you love organizing complexity, automating the painful stuff with modern AI tooling, and turning insights into impact, this role is for you.

Key Responsibilities:

• Own the end-to-end eCommerce data tracking plan and partner with HQ tagging and web development teams to ensure all user events and transactions are instrumented accurately and validated through each release cycle.
• Build and maintain automated data pipelines that monitor key eCommerce KPIs site traffic, conversion rates, average order value, cart abandonment and alert the team to trends or anomalies in real time.
• Structure raw web and transaction data into clear, actionable insights; deliver regular and ad-hoc analyses that guide marketing, product, and commercial decisions.
• Partner with the Director of eCommerce Testing & Analytics and the eCommerce product team to define measurement requirements, map user journeys, and surface product performance drivers.
• Design and enhance self-serve reporting tools (e.g., Power BI, Looker), translating stakeholder needs into intuitive dashboards with robust business logic and usability in mind.
• Ensure data integrity and trust by auditing tracking implementations, troubleshooting discrepancies, and collaborating with engineering to resolve issues.
• Support the team's transition to Adobe Analytics help re-implement and validate tracking on the Adobe stack, confirm data parity with the prior Google Analytics implementation, and ensure continuity of KPI reporting through the migration.
• Craft and deliver presentations to team executives detailing changing web behavior trends and opportunities to optimize the web experience.
• Identify opportunities to integrate AI and predictive analytics, such as personalization engines, propensity models, and dynamic pricing and help roadmap the tools and data required to support them.
• Use modern AI tooling including agentic coding assistants such as Claude Code to accelerate pipeline and dashboard development, automate repetitive analysis and QA, and prototype new solutions quickly.

Your Journey so far

• Bachelor's or Master's Degree in Business, Marketing, Data Science, Computer Science, Engineering, Mathematics, or 4+ years related experience.
• 3-6 years of experience in data analytics, with at least 2 years owning dashboards and reporting in a business setting.
• Proficiency in SQL and Python; experience with data wrangling, analysis, and light scripting.
• Comfort using AI tools and agentic coding assistants (e.g., Claude Code) to work faster, automate routine analytics tasks, and raise the quality bar.
• Experience with cloud data warehouses (e.g., Snowflake, Redshift, BigQuery).
• Familiarity with dashboarding tools (e.g., Tableau, Power BI, Looker).
• Working experience with enterprise web analytics platforms such as Adobe Analytics and/or Google Analytics (GA4).
• General knowledge of A/B testing tools such as A/B Tasty, Optimizely, or Adobe Target.
• General understanding of web development as it relates to web tagging and analytics. General knowledge of tools such as GTM and Adobe Launch as they relate to tag implementation and management.
• Strong communication skills, able to explain data clearly to both technical and non-technical audiences.
• Ability to work independently, prioritize ruthlessly, and move fast with limited oversight.
• Experience working with ecommerce, revenue, or consumer-facing data preferred.
• Willingness to travel occasionally to corporate headquarters in Geneva and to operational locations, as needed.

Your Essentials

• US Passport or US Permanent Resident
• MSC Cruises is an e-verify employer

MSC Cruises USA is an equal opportunity employer that complies with EEOC rules and regulations. It is our policy to employ and promote qualified candidates without discrimination on the basis of race, color, sex, age, origin, sexual orientation, marital status, disability or any other characteristic protected by law. Our hiring decisions are based solely on merit, qualifications and business needs.

Our commitment

We are committed to building a future that values diverse perspectives, embraces the world beyond borders, and fosters an inclusive environment where every individual feels valued, respected and empowered to be their authentic selves. Our commitment extends to taking meaningful, measurable actions that have a long-term positive impact on our guests, our employees and our planet.


Ready to turn your passion into something extraordinary? Join us at MSC Cruises, where new opportunities await. Apply today to be part of a global team that is pushing boundaries and achieving something remarkable. Your journey starts here!