Director of Sales & Marketing

Omni Charlottesville Hotel
Omni Charlottesville Hotel is a premier full-service hotel in downtown Charlottesville, Virginia, blending Southern charm with contemporary comfort. The recently renovated 205 guest rooms and suites offer scenic views of historic Charlottesville or the Blue Ridge foothills, complemented by thoughtful amenities for both business and leisure travelers. On-site features include indoor and outdoor pools, a fully equipped fitness center, and over 14,000 square feet of flexible meeting and event space, ideal for corporate events, weddings, and social gatherings. Dining at The Conservatory and The Hillock Neighborhood Kitchen celebrates the region's culinary spirit and provides welcoming spaces for connection.
At Omni, we are driven by a bold vision: to become the best hospitality company in America, delivering exceptional experiences for every guest, every day.
Director of Sales and Marketing
Overview:
Omni Hotels and Resorts create genuine, authentic guest experiences at 60 distinctive luxury hotels and resorts in leading business gateways and leisure destinations across North America. Omni Hotels is known for its exemplary culture, authenticity to the markets in which we operate, innovation and exceptional service. Our commitment to career development has created tenure and loyalty that enables us to perpetuate our family atmosphere.
Responsibilities:
* Omni Hotels & Resorts is seeking a dynamic Sales & Marketing Leader who brings strong leadership and revenue-focused hotel experience and is interested in joining an industry-leading company. You will engage in leading a team of senior sales associates responsible for account development, as well as the Catering, Convention Services and Revenue Management disciplines. If you are goal oriented, energetic, and have previous leadership experience then we offer the perfect environment for you to succeed.
* Purpose of this position is to develop and execute strategic sales and marketing plans to generate and optimize overall revenues, through marketing, sales, promotion, advertising and public relations that will impact positively on the hotel resulting in a profitable return on the investment. This person will lead, motivate and support the sales, convention services, catering, and revenue management teams to maximize revenues and margins; maintain positive interdepartmental communications; contribute to the overall direction of the hotel and effectively manage all sales and marketing expenses while exceeding overall budgeted revenues and RevPAR goals. Success is initially measured through sales, increased revenues, improved account revenue share and increased customer value and ultimately RevPAR Index premiums.
Qualifications:
* Essential Functions
Hire and establish an experienced and successful sales team.
Implement and maintain Omni brand standards.
Develop, maintain and implement strategies/action plans to generate revenues for the hotel.
Motivate productivity of all sales staff through leadership, development and support.
Develop, maintain and implement creative and successful packages to fill identified need periods in all segments.
Active solicitation of key accounts to generate direct sales.
If needed maintain Sales Team's focus on a Proactive solicitation environment.
Assist in the achievement of overall Food and Beverage revenue.
Design and leverage all advertising and public relations opportunities.
Develop, maintain and implement the budgeting and forecasting process.
Effectively control all marketing expenses to insure optimum operating profit.
Ensure that all administrative procedures are in place and functioning effectively.
Ensure that all required reports are completed on a timely basis.
Promote high visibility of hotel through active involvement in city activities, industry associations and trade shows.
Provide proper collateral and information vehicles to keep customers informed an updated on the hotel.
Ensure a challenging and exciting environment to encourage full career development and personal growth.
Support and promote all Corporate programs to increase customer awareness of Omni Hotels & Resorts and ensure that the customer receives the appropriate benefits of each program.
Through the Convention Services Department, maintain product and assure the protection and cleanliness of the owner's physical assets.
Enjoy the Hospitality business, be able to effectively communicate expectations to the team while creating a challenging but fun work environment.
Always looking for ways to encourage, support and assist the team; setting up the team for success each day to drive the greatest possible results.
Understand and contribute in overall revenue management initiatives and strategies to ensure we are maximizing every revenue opportunity.
* Business Planning
Use resources and data to develop strategic plans to sell segments. These plans will incorporate both customer expectations and company's goals relative to revenue.
Understands Omni Hotels & Resorts sales and business processes, supports corporate and hotel goals and contributes the enhancement of customer value.
Develops and executes tactical sales processes that support the Hotel's strategic plan.
Organizes activities and resources in a manner that maximizes productivity and efficiency.
Focuses on personal sales efforts to achieve maximum revenue return from Key Accounts.
Monitors achievement objectives and goals for the Hotel and takes appropriate action to correct shortfalls versus the strategic plan.
Prepare and manage annual budgets for travel and other business expense.
Grow relationships at the appropriate levels, both internally and externally that enable the development and advancement of sales initiatives.
* Leadership
The ability to successfully lead sales & marketing efforts to increase overall revenue.
Seek input and opinions from all relevant parties. Obtains all facts prior to making decisions.
Can accurately recognize the strengths / limitations of others.
Accepts leadership responsibilities by modeling proper selling techniques, effective development of others and commitment to industry and personal development.
* Communication
Develops effective presentation (orally and written) where ideas, opinions, recommendations and conclusions are understood.
Maintains communication with Key Accounts. Understands Hotel performance, customer issues and trends.
Clearly articulates vision, goals, initiatives and expectations for the Hotel.
Promotes and provides leadership in fostering property sales / national sales synergies.
* Basic Skills & Requirements
Account Planning Skills. Identifying and understanding account potential and the ability to set mutual Omni / Customer expectations
Management of the customer decision and relationship process.
Ability to communicate issues and concerns at all levels of the organization.
Ability to direct and lead activities through internal and external resources.
Strong interpersonal skills and the ability to work in a team-oriented environment.
Business planning skills and budget management skills.
Ability to scan and assess the competitive arena as it relates to region and segment to refine / improve customer value proposition.
Creative and strategic skills.
Ability to manage multiple priorities and reprioritize when necessary.
Financial analysis skills. Ties strategies and planned actions and results.
Strong statistical analysis and business case development
Communication skills including group presentations, written and oral.
Team management skills including participation, engages in difficult issues, and effectively influences non-direct reports.
Strong understanding and expertise in the sales & marketing process.
* Qualifications
Must have strong hotel sales management background
Experience with full-service, luxury or convention hotels
Experience managing sales teams and coordinating with revenue management,
Omni Hotels & Resorts is an equal opportunity/AA/Disability/Veteran employer. The EEO is the Law poster is available using the following link:
EEOC is the Law Poster.
Omni Hotels & Resorts does not discriminate on the basis of any protected category with respect to the payment of wages.
If you are interested in applying for employment with Omni Hotels & Resorts and need special assistance to apply for a posted position, please send an email to: View email address on click.appcast.io.