Marketing Manager, Content and Demand Generation

Job Description

Job Description

The role

We are hiring a hands-on Marketing Manager to turn one founder's story into booked appointments across three Tampa Bay businesses. You will run the content engine behind a dedicated url, and convert the attention it earns into leads for three businesses.

This is a builder role, not an oversight role. You will shoot, edit, write, launch campaigns, and read the numbers yourself. There is no team under you on day one; there is a founder in front of the camera and a Director of Growth waiting for your leads.

Employer: Gobel Management Inc. (shared services for the Gobel companies)  Location: St. Petersburg, FL, on-site. Content is filmed in the shop, the gym, and the clinics.  Reports to : Founder & CEO

The businesses you'll market

Brand

What it is

Stage

Founder's personal brand and the marketing engine for everything below

Building

Email subscribers and click-throughs to the business sites

Clinician-led biomarker diagnostics and longevity memberships; a franchise brand

Pre-opening; first Tampa Bay centers open 2027

Founding-member waitlist signups and booked consultations

Established men's barbershop, relaunching under a new name

Relaunching now

New-client bookings

Private 1:1 strength and personal training

Early

Booked movement and strength evaluations

The through-line is one brand idea: “Not perfect, but aligned.” Our core buyer is a successful man, 40–60, often a father, who wants to look, feel, and move like someone his sons are proud of.

What you'll own

You own everything from first impression to a qualified, booked lead. The Director of Growth owns everything after that.

1. The founder content engine (about 40% of your time)

• Run the weekly content calendar across Instagram, Facebook, YouTube, LinkedIn, and TikTok.
• Plan, film, and edit short-form video: education-first content on health, recovery, appearance, strength, and fatherhood.
• Batch-produce: one or two filming blocks a week, turned into a full week of posts.
• Write captions, hooks, scripts, and long-form pieces.
• Grow and run the email list and newsletter; this is the asset we own, not the algorithm.
• Document founder’s own use of the services so the content proves the businesses, not just describes them.
• The goal will be 5 or more “stories” and 1-2 “posts” per day and 1-2 long form videos per week on appropriate platforms.

2. Lead generation and paid media (about 35%)

• Plan and run paid campaigns on Meta and Google for each business, within compliance rules for health advertising.
• Build and test landing pages, lead forms, and offers: founding-member waitlist, first-visit booking, free evaluations.
• Run grassroots and local launch marketing for each center opening, coordinated with the VP of Operations and GMs.
• Manage lead routing into the CRM so every lead reaches the Director of Growth or the booking system within one business hour.
• Manage agencies, freelancers, and creative vendors; own the marketing budget line by line.

3. Brand stewardship (about 15%)

• Keep each brand distinct and correct.
• Maintain website content, Google Business Profiles, and reviews programs for each location.
• Get franchisor approval on local marketing before it runs.

4. Measurement (about 10%)

• Own tracking end to end: UTMs, pixels, call tracking, CRM source fields.
• Publish a one-page weekly scorecard every Monday: spend, leads, cost per lead, and booked appointments by business and channel.
• Kill what doesn't work fast, and say so in the scorecard.

How success is measured

You are measured on booked appointments and cost per booked appointment, not followers or impressions. Targets for each line below are set together in your first 30 days, once tracking gives us a true baseline.

Metric

Business

Why it matters

Qualified leads per month

Feeds the Director of Growth's pipeline 

Cost per qualified lead

Each business

Tells us where the next dollar goes

Booked consultations / appointments

All three

The handoff point; this is your number

New-client bookings

Relaunch growth

Booked strength evaluations

Training client pipeline

Email subscribers and site click-throughs

Proves the founder content is building an owned audience that converts

Content cadence hit rate

Consistency is the job; target 100% of planned posts shipped

Your first 90 days

1. Days 1–30: Instrument and baseline. Audit every channel, fix tracking, connect forms to the CRM, publish the first weekly scorecard, and agree targets with founder and the VP of Operations. Ship the founder content calendar and hold the first filming blocks.
2. Days 31–60: Launch. Run always-on paid campaigns for the relaunch and the founding-member waitlist. Start the newsletter. Test at least three offers and three creative angles per business.
3. Days 61–90: Scale what works. Cut the bottom-performing half of campaigns, move budget to the winners, and present a 6-month plan tied to the first center opening.

Who you work with

You report to founder and work daily with a small, senior team. Founder & CEO; the face of the brand. Weekly filming blocks, weekly scorecard review, final say on voice and brand

Required

• 5+ years in marketing, with at least 3 running paid social and lead generation for local, appointment-based businesses: med spas, clinics, fitness, salons, or similar.
• A portfolio of short-form video you planned, shot, and edited yourself, with results attached.
• Proof you've grown a personal or founder-led brand, with numbers: audience, email list, and what it converted to.
• Hands-on Meta Ads Manager and Google Ads experience, including campaigns rejected and fixed under health or wellness ad policies.
• Comfortable with a CRM, landing-page builders, email platforms, and analytics. You can build a funnel without a developer.
• You write well. Hooks, captions, emails, and landing-page copy are yours, not outsourced.
• Able to be on-site in St. Petersburg several days a week, including some early mornings and weekends for filming and events.

Strong pluses

• Healthcare, longevity, or men's wellness marketing.
• Franchise marketing experience, including working inside a franchisor's brand standards.
• Experience launching new locations from zero, including pre-opening waitlists.

Compensation and how to apply

• Base salary: $75,000
• Quarterly bonus: target $15,000 a year, paid against the scorecard goals agreed in your first 30 days.
• Benefits: health and paid time off, per company policy.
• Schedule: full-time, on-site in St. Petersburg, with flexible remote days around filming.

To apply, send three things: your resume; links to short-form video you made and the results it drove; and one paid campaign you ran for a local, appointment-based business, with spend, leads, and cost per lead.