Public Communication Specialist

Posting Details Position/Classification Title: Public Communication Specialist Working Title: Public Communication Specialist Competency Level: Journey Position Number: 301930 Salary Grade Equivalent: FLSA Non-Exempt Appointment Type: Permanent - Full Time FTE: 1 = 40 hours/week, 12 months If time limited, duration date: Department Hiring Range: $35,880-$54,485 EEO-1 Category: Professionals SOC Code: 27-1019 - Artists and Related Workers, All Other Position Overview Be an Eagle - Where Purpose Takes Flight! Are you ready to make an impact? At North Carolina Central University (NCCU), we are more than an institution—we are a community rooted in a legacy of excellence and transformation. A historically Black university located in Durham, North Carolina, also known as ‘The City of Medicine,’ NCCU has been a cornerstone of education since 1910, fostering innovation and progress. Join our team and enjoy a comprehensive benefits package and exclusive perks designed to support your work-life balance. At NCCU, your professional growth will be nurtured, and your contributions will help shape the future for our students and the community we serve. Become part of a legacy that drives change and achievement. An opportunity awaits you at NCCU, where your purpose can take flight. Visit NCCU.edu . Employee Benefits Employee Benefits available to NCCU permanent employees include the following and more: Accrued Vacation and Sick Leave Community Service Leave NC State – Health Benefits NCFlex – Vision, Dental, Flexible Spending Account, Life Insurance and more 11-12 Paid Holidays Teachers and State Employees Retirement System (TSERS) Optional Supplemental Plans – 401k, 403b, 457b and 457 Employee Assistance Program (EAP) Campus Recreation Center Discount University Bookstore Discount and more. Primary Function of Organizational Unit The primary purpose of this organizational unit is to operate a 50,000-watt FM radio station which will provide education and training services to students and provide information and entertainment services to the community at large. The station will provide services to our local community within our coverage area, 100 miles radius. The broadcast facility will be used to provide public radio services to the general public and to support media related academic programs at the university. Primary Purpose of Position The primary function of the position is to develop and coordinate all news, informational and educational programs and to ensure quality news broadcasts on a daily basis. The employee may also serve as an on-air announcer as scheduled and as needed, coordinate all public affairs and news programs along with the General Manager and/or Program Director, supervise all news/public affairs staff members and schedule all programs on a daily program log along with the Operations Manager and Traffic Coordinator. This employee is responsible for the production of all local, in-house production of Public Affairs programs and the acquisition of all syndicated public affairs/news programs. In all functions of the role, this position shall ensure compliance with the FCC rules and regulations and uphold a high standard of journalistic values, integrity and accountability in all efforts of this role. Required Knowledge, Skills, And Abilities Bachelor’s degree in Journalism, Communications, or a related field (or equivalent combination of education and experience); Master’s degree preferred. Minimum of five (5) years of professional journalism experience, including at least two (2) years in a leadership, editorial, or supervisory role. Minimum Education/Experience Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions. Licenses or Certification required by Statute or Regulation Strong editorial judgment with a deep understanding of public media’s mission, audience, and ethical standards. Demonstrated leadership, organizational, and communication skills, with the ability to manage staff, students, and newsroom operations effectively. Proficiency in digital journalism tools, broadcast production workflows, and newsroom systems comparable to public media organizations such as NPR. Experience mentoring, supervising, and developing students, interns, or early-career journalists in a newsroom or academic setting. Advanced knowledge of audio production, digital publishing, and multimedia storytelling across multiple platforms. Strong commitment to serving diverse audiences at the local, regional, and national levels through inclusive and community-focused content. Excellent customer service skills, with the ability to communicate effectively both orally and in writing across varied audiences and platforms. High proficiency in Adobe Creative Suite, Microsoft Office Suite, and other newsroom-related software to support content production and operational efficiency. Pre-Employment Requirements You must complete and submit an electronic application for employment to be considered. Resumes will not be accepted in lieu of completing an electronic application. Applicants seeking Veteran’s Preference must attach a DD 214 form or those seeking National Guard Preference must attach as NG23A form. Certificate of Release or Discharge from Active Duty with your application during the process of applying to the job posting. Final candidates are subject to criminal background checks, and education/license verification prior to employment. North Carolina Central University participates in E‑Verify. Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. Equal Opportunity Employer North Carolina Central University is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran. Work Hours Standard working hours are 7:00 AM to 4:00 PM; however, additional evening and weekend hours may be required based on operational needs. Position required to work during periods of adverse weather or other emergencies No Campus Security Authority Designated Position No Work Location Fully On-site (dedicated office at Duty Station) Required Competency Knowledge - Technical Duties Conduct remote broadcasts for community events, including equipment setup, interview coordination, content preparation, and on-air delivery, while promoting events before and after broadcast. Support and participate in community engagement initiatives such as forums, panels, and public discussions; coordinate virtual platforms to ensure accessibility and participation. Produce and manage podcasts and audio content, including editing, formatting, and distribution across digital platforms and on-air channels (HD1, HD2, HD3). Utilize broadcast technologies and software (e.g., Adobe Audition, WideOrbit, Canva) to create and deliver high-quality multimedia content aligned with public media standards. Manage and distribute content across multiple digital platforms, including streaming services, station websites, and other media outlets, ensuring consistency and accessibility. Research and implement emerging technologies to enhance production quality, workflow efficiency, and content distribution capabilities; train staff on new tools and techniques. Apply strong communication, design, and organizational principles to promote programming and expand audience reach across various media channels. Required Competency Program Knowledge Duties Develop and implement a comprehensive newsroom editorial strategy aligned with public media principles, leading daily editorial meetings, long-term planning, and story development to ensure timely and impactful coverage. Oversee all aspects of news production across radio, digital, and social platforms, ensuring content is accurate, ethical, and consistent with journalistic and public media standards. Manage editorial operations, including assigning stories, editing scripts, and guiding content development to maintain high-quality production and efficient workflows. Supervise, coach, and evaluate staff, students, interns, and volunteers, providing mentorship, training, and performance feedback to support professional growth and development. Collaborate with university faculty and external media partners (e.g., NPR) to integrate academic initiatives, expand content reach, and enhance newsroom visibility and engagement. Ensure compliance with FCC regulations and ethical journalism practices while promoting inclusive storytelling that reflects diverse communities. Manage newsroom resources, including budget and technology, while leveraging digital platforms and industry trends to improve content delivery, audience engagement, and operational effectiveness. Required Competency Communication Duties Produce daily live newscasts (minimum four per day, Monday–Friday), including researching, writing, and preparing accurate, timely news content in accordance with public media standards. Supervise and coordinate newsroom staffing, including scheduling students, interns, and volunteers, while ensuring effective support for daily operations and special coverage. Lead coverage of #J-18808-Ljbffr