Social Media Specialist

Job Description

Job Description

NOTE: This is a full-time, hybrid role that will be partially on-site at our corporate office in Franklin, TN. You must be able to be in the office every week and to be on-site at our restaurant in Franklin, TN frequently.

This is a unique opportunity to join our very special restaurant, Truce!

OVERVIEW : At Truce, everything we create is intentional and prepared with care – there are no compromises.

We believe exceptional food should bring people together, creating moments of connection and celebration. Every detail matters – from the ingredients we source to the way we welcome our Guests through our doors.

Every day, our kitchen prepares more than 180 scratch-made items with nothing artificial, ever. Simply real, sustainable ingredients thoughtfully prepared with excellence, hospitality and purpose at the center of everything we do.

Truce began with a dream to bring people together through the power of exceptional food…Creating a community where we not only share a delicious meal around the table, but so much more. We are looking for a community connector who can help us create, grow, and celebrate something truly extraordinary.

SCOPE OF WORK / KEY RESPONSIBILITIES :

• Lead and help shape the voice, presence and online brand identity for Truce.
• It is more than social media management, it is about creating and seizing opportunities to connect with fans online, to build fans for life.
• Lead social platforms (Meta, Instagram and TikTok), community engagement, brand storytelling and guest connection while protecting and elevating the integrity of the brand.
• Create and share thoughtful, elevated brand content.
• Build and manage a social content calendar that balances trending, evergreen, and campaign-aligned content.
• Stay ahead of social platform trends, algorithm changes, and emerging opportunities to keep brand relevant and competitive.
• Establish and maintain brand voice, visual standards, and content quality across all social channels.
• Protect and uphold the standards and integrity of the Truce brand.
• Collaborate with the Truce team, including marketing, guest experience, kitchen and operations teams to ensure brand consistency.
• Use social to help launch and grow Truce Brand Ambassador program – leading a team of content creators and brand advocates

Community Management & Guest Relations

• Oversee community management across branded social accounts, ensuring timely and brand-appropriate responses both in comments and direct messages. This includes engagement on nights and weekends.
• Respond to social media direct messages, including Guest follow-up, escalating guest relations issues to relevant internal and restaurant teams.
• Monitor and report on guest sentiment and sharing insights and feedback.
• Represent the brand voice consistently across comments, direct messages, emails (Contact Us through Truce website) and relevant community discourse

PARTNERSHIPS

• Tell stories that reflect the heart (Love+One), people (Peacemakers & Peacekeepers), food and mission behind Truce.
• Moderate user-generated content and identify brand advocate and partnership opportunities.

INFLUENCER MANAGEMENT

• Build relationships within our community, including community leaders, Peacekeepers and Influencers – find ways to surprise and delight, elevate their brand experience, an extension of the hospitality they experience in the restaurant.
• Identify and champion influencer and creator partnerships that amplify brand reach and authenticity.

QUALIFICATIONS/REQUIREMENTS:

• Love of the brand.
• Experience in social media, digital content or social strategy.
• Experience placing social media advertisements.
• Community connector – passionate about people, food, storytelling and community.
• Chronically Online – 25-30 hours/week (including nights and weekends).
• Expertise in social media advertising tools and analytics.
• Experience working on QSR or consumer brands preferred.
• Proficient in Adobe Suite (Photoshop, After Effects and Premiere) and Canva.
• Creative and organized.
• Strong communication skills with an eye for details.
• Experienced in social media management across all platforms, content creation and community management (meeting growth goals).
• Comfortable capturing photo/video content.
• Excited to help build something meaningful from the ground up.