Senior Product Manager, Ads Developer Platform

Senior Product Manager, Ads Developer Platform

Location: San Jose

Employment Type: Regular

Job Code: A32493

Responsibilities

About the team The TikTok Marketing API team is responsible for building and managing the foundational programmatic infrastructure for TikTok's advertising ecosystem. Our scope includes Marketing APIs, Organic APIs, Business Messaging APIs, developer platforms, SDKs, CLI tooling, documentation, partner integrations, and technology partner and agency co-development. We build the products and platform capabilities that allow developers, partners, agencies, and advertisers to programmatically create, manage, optimize, and scale advertising workflows on TikTok.

About the role As a Senior Product Manager, Ads Developer Platform, you will own key developer-facing platform products that power TikTok's advertising API ecosystem. This role sits at the intersection of developer platforms, advertising technology, partner ecosystems, and product infrastructure. You will be responsible for defining and building products that help developers and partners integrate with TikTok more effectively, including APIs, SDKs, CLI workflows, developer tooling, documentation systems, sandbox environments, debugging tools, and platform infrastructure. You will work closely with engineering, product, product marketing, developer relations, partnerships, sales, and external technology partners to identify developer pain points, define product requirements, and ship scalable platform capabilities. This role is ideal for someone who can move fluidly between product strategy and technical detail: someone who understands developer needs, can reason about API design and integration patterns, and can translate partner, market, and internal signals into a clear product roadmap.

• Define and own the product roadmap for ads developer platform capabilities across APIs, SDKs, CLI tooling, documentation, sandbox environments, debugging workflows, integration tooling, and developer experience.
• Partner closely with engineering to design and ship scalable developer-facing products, including API capabilities, authentication flows, schemas, validation systems, observability, testing tools, and integration support infrastructure.
• Deeply understand the needs of developers, technology partners, agencies, advertisers, and internal teams; translate those needs into clear product requirements and platform priorities.
• Drive product discovery across external partners and internal stakeholders, including opportunity sizing, competitive analysis, workflow research, technical feasibility assessment, and developer feedback synthesis.
• Collaborate with partner-facing teams to identify integration pain points, product gaps, adoption blockers, and opportunities to make TikTok's platform easier and more reliable for developers to use.
• Define success metrics for developer platform products, including API adoption, integration quality, time to first successful call, developer satisfaction, documentation quality, SDK/CLI usage, error reduction, and partner business impact.
• Work across TikTok's API surfaces, including Marketing APIs, Organic APIs, Business Messaging APIs, and emerging AI-enabled or automation-oriented platform capabilities.
• Align with senior leadership on product vision, platform priorities, investment tradeoffs, and long-term developer ecosystem strategy.
• Create clear product narratives, requirements documents, launch plans, and internal/external enablement materials to drive alignment and adoption.

Qualifications

Minimum Qualifications:

• 5 or more years of product management or closely related experience in developer platforms, API products, SaaS platforms, advertising technology, enterprise software, or platform infrastructure.
• Experience owning technical products such as APIs, SDKs, developer tools, platform infrastructure, integrations, automation products, or workflow systems.
• Strong technical fluency with APIs, authentication, request/response structures, webhooks, integration patterns, developer workflows, and system interactions.
• Demonstrated ability to translate ambiguous developer, partner, or business needs into clear product strategy, requirements, roadmap priorities, and measurable outcomes.
• Strong analytical and business judgment; comfortable using data, metrics, developer feedback, partner insights, and market signals to make product decisions.
• Experience working cross-functionally with engineering, product marketing, partnerships, sales, developer relations, operations, and external technology partners.
• Ability to communicate complex technical and strategic topics clearly to both technical and non-technical audiences.

Preferred Qualifications:

• Experience with advertising APIs, marketing technology platforms, commerce platforms, partner ecosystem products, or enterprise integration platforms.
• Experience with developer experience products such as SDKs, CLIs, documentation platforms, sandboxes, debugging tools, schema validation, sample apps, or integration testing frameworks.
• Experience working with external developers, agencies, technology partners, or enterprise customers on technical integrations.
• Familiarity with ads workflows such as campaign creation, targeting, creative management, measurement, optimization, reporting, catalog integrations, or business messaging.
• Familiarity with AI-enabled developer tooling, automation workflows, agentic systems, or AI-assisted integration experiences.
• Strong product sense for platform design, including balancing flexibility, usability, reliability, scalability, governance, compliance, and ecosystem growth.

Job Information

For Pay TransparencyCompensation Description (Annually)

The base salary range for this position in the selected city is $185600 - $396000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure). The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

For Los Angeles County (unincorporated) Candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues; 2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and 3. Exercising sound judgment.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at